Self-select investment funds

Buy and sell from over 5,000 funds

Take control of your investments by choosing from thousands of funds, with the flexibility to buy and sell whenever it suits you.

Investments can rise and fall.

Understand the level of risk first: Investing offers the potential for better returns than cash savings over the long term (5+ years). But there are risks, the value of your investments may go down as well as up, and you may get back less than you’ve paid in.

Why choose self-select funds?

Self-select funds give you the flexibility to invest your way.

You choose the funds that match your preferences, goals, and risk appetite – better suited for those who want more control over where their money goes.

When you invest with us, you’ll also get access to helpful tools to research, compare, and manage your investments confidently. 

Flexible investment

More control

Research tools

How our self-select fund options give you control

With over 5,000 funds to choose from, you can build a portfolio that suits your personal goals and risk level.

You’re free to buy, sell, or switch funds whenever you like, and our tools make it easy to compare performance and explore fund details – giving you full control over your investment strategy.

Wide choice of funds

Access over 5,000 funds across different asset classes, sectors, and global regions. Build a portfolio that reflects your personal goals, preferences, and investment style.

Built for confident investors

Self-select funds can be better if you understand investment risk and want hands-on control. Perfect for those who enjoy researching and making their own decisions.

Insights to shape your investment strategy

Make informed decisions with access to fund factsheets, performance data, and smart filters. Our platform helps you compare options and monitor your investments with ease.

Flexibility to adapt your portfolio

Buy, sell, or switch funds whenever it suits you. Stay flexible and adjust your portfolio in response to market shifts or changes in your financial goals.

How to start investing in self-select funds with Aviva

You can choose from three flexible account types to access Aviva’s self-select investment platform.

Each account gives you access to over 5,000 funds, allowing you to research, filter, and build a portfolio that suits you.

Invest with a SIPP icon Invest with a SIPP

  • Save for retirement with control over where your money is invested.
  • Choose from over 5,000 funds to match your goals and risk level.
  • Manage your pension easily through our platform or app.

Invest with our ISA icon Invest with our ISA

  • A tax-efficient way to invest — you won’t pay tax on any gains. Tax benefits depend on individual circumstances and are subject to change.
  • Start with just £25 a month or a £500 lump sum.
  • You can switch funds or change your contributions anytime.

Explore investment account options icon Explore investment account options

  • A flexible way to invest without tax-free limits.
  • It could be a good idea if you’ve used up your ISA allowance.
  • Start investing from £25 a month or a £100 lump sum.

What to expect after you invest?

Once you've made your investment, you'll have full control and visibility through Aviva’s platform or app. Here's what you can expect:

Track performance

View detailed fund performance data and keep an eye on how your investments are doing over time.

Manage your portfolio

Buy, sell, or switch funds whenever it suits your strategy.

Understand market movement

Investment values can go up or down depending on market conditions, so it’s important to stay clued up.

Review regularly

Check in on your portfolio to make sure it still aligns with your goals and risk appetite. 

Learn about investing

We have a range of useful guides and calculators that can take the mystery out of investing so you can choose yours with confidence.

Frequently asked questions

What are self-select funds?

Self-select funds let you choose and manage your own investments from a wide range of options, giving you full control over your investment portfolio.

What are the charges for funds that I select?

Charges vary depending on the fund you choose and may include fund management fees and platform charges. You’ll be able to see the full details on these before you invest.