General investment account

Keep your investing options open beyond your ISA

Our Investment Account lets you invest without annual limits or allowances. Investment values can rise and fall.

Understand the level of risk first

Investing offers the potential for better returns than cash savings over the long term (5+ years). But there are risks, the value of your investments may go down as well as up, and you may get back less than you’ve paid in.

What is a general investment account?

A General Investment Account (GIA) gives you the freedom to invest in funds and shares without the restrictions of a pension or ISA – a great option if you've already used up your ISA allowance this tax year.

Flexible investing

With a general investment account you can buy and sell as much as you like, there are no allowances like an ISA or age limits on when you can take your money, like a pension.

Reach your long-term goals

A general investment account is designed for long-term goals. It can give higher returns than cash savings, but you should plan to be invested for five years or longer.

No tax perks

A general investment account has fewer rules, but when you sell you may have capital gains tax to pay on your profits. You may also have tax on any dividend income.

Invest your way with our Investment Account

From an absolute beginner all the way to a seasoned investor, we have easy investment options to suit you. Choose one or mix and match.

Funds icon Funds

  • Ready-made funds – ideal if you want an easy option, these fully-managed funds have four different choices to match your risk appetite and goals.
  • Experts’ Shortlist – a selection of 80 funds that experts at Aviva Investors think have the greatest chance of good income or capital growth over the long-term.
  • Self-select funds - if you're an experienced investor, confident you understand risk and happy to take control, then you can buy and sell from our full list of over 5,000 funds.

Shares icon Shares

  • Shares - buy and sell shares in UK companies you’re interested in.
  • Exchange-traded funds (ETFs) - like investment funds, these are groups of assets bundled together, but they can be bought and sold like shares.
  • Investment trusts - this is a type of fund that sells shares to invest in a portfolio of assets, with the aim of producing returns.

Investment charges with our Investment Account

0.35% annual fee

The Aviva Charge for managing your investments is 0.35% of their value, up to £500,000. So, if you have £100,000 invested with us, you'll pay £350 a year.

Share deal for £4.99

If you buy or sell UK shares, exchange-traded funds (ETFs) or investment trusts with us you'll be charged a flat fee of £4.99 per trade.

Other charges

Depending on the investments you choose, you may have other charges, like fund management charges. You can find a full list of possible charges here.

Why invest with Aviva?

Your funds are looked after by a leading investment manager - Aviva Investors, who handle £240bn for clients around the world as at 31st March 2025.

We know fees can be complex. We’re committed to keeping our fees clear and simple.

Manage your investments easily online through our award-winning platform.

Invest your way. Whether you're experienced, or new to it all, we've got simple tools and options to suit you.

Important documents

Before applying for our Investment Account, please make sure you've read the key features, plus terms and conditions. You should also understand our target market statement

We have key information you should check about using exchange-traded funds (ETFs), along with our order execution policy for trading and our conflicts of interest policy. You can see how we handle data we hold on you in our fair processing notice.

Learn about investment accounts

We have a range of simple guides and calculators that can help you get up to speed with investing.

Frequently asked questions

Who can open an investment account?

Anyone who’s over 18 and lives permanently in the UK can open an Investment Account with us. You also can if you or your spouse or civil partner works overseas for the UK Government. Then you just need to commit to paying in at least £25 a month, or £500 to start you off.

You’ll need to be comfortable managing your account and investments online, and understand that the value of your investment can go down as well as up and you could get back less than you paid in.

How much does an investment account cost?

There’s no cost to get started, other than the amount you want to invest – and there’s usually a minimum single amount to pay in to get started or a regular amount to commit to over the year. There'll be an Aviva charge one month after your account has started. We've detailed these on our charges page.

How much can I invest in an investment account?

There’s a minimum amount to open it in the first place, which is either a one-off £500, or your commitment to pay in at least £25 every month. If you want to pay more in, there’s no line drawn, no limit on how much you can invest. Just remember that you may need to pay tax on your returns, depending on how much they add up to and any other income you have.

What's the difference between returns, interest and dividends?

Returns are how we talk about the change in value of investments, and a positive return means your investment has gone up in value.

Dividends are when a company pays out an amount of its profits to some or all of its shareholders.

Interest is the rate at which your cash will grow in certain savings or current accounts, or how much it will cost you to borrow money, such as through credit cards, mortgages or other loans. It's calculated as a percentage of the overall amount you've borrowed or have in savings.

Funds that mainly hold equities (like shares) can make dividend payments and funds that mostly hold bonds can make interest payments. You'll find this information on the fund factsheet. Any dividends paid by companies in a fund are usually paid into the fund, rather than directly to investors. This means the price of the fund will increase as a result.

Will I pay tax on my investment account?

You may need to pay income tax or capital gains tax on any returns or income you make from an investment account, unlike a stocks and shares ISA. How much you’ll pay will depend on your personal situation.

Money held in your cash account (which is where you’ll transfer money ready to be invested, and where any money will go once you sell any investments) may earn interest. Where this is the case, we'll pay this interest to you gross, which means no income tax is deducted. You'll have to settle any tax liability on interest income to HMRC.

We won’t make any deduction for Capital Gains Tax, but you may have Capital Gains Tax to pay (through self-assessment to HMRC) if your total gains in a tax year are higher than your annual allowance.

How tax rules apply to you depends on your individual circumstances, so if you need a recommendation based on your personal tax position, you should speak to a professional financial adviser. Visit our Investment Advice page for more information. We’ve based our information on current UK legislation, but this may change in the future.

Learn more about tax on investment accounts.

Are dividends from my investment account taxed?

Any dividends we pay you from your investment will have no tax taken off yet. Usually in the UK, you get a dividend allowance every year. For the 2025/2026 tax year the dividend allowance is £500. Any dividend amount above the dividend allowance will be taxable, and it’ll be up to you to let HMRC know through your tax return. 

The next steps for your investing journey

If you're ready to start investing or want to check your progress, we're here to help.

Manage your Investment Account

If you already invest with us you can check your account easily by logging in to MyAviva.

Open an Aviva Stocks & Shares ISA

If you haven't used your annual ISA allowance, starting an Aviva Stocks & Shares ISA will let you invest in a tax-free way instead.

Contact us

Need some help? Give us a call

0800 285 1088

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Saturday and Sunday: Closed

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