Understand the level of risk first
Investing offers the potential for better returns than cash savings over the long term (5+ years). But dealing in shares has higher risk than some other investments. Their value may go down as well as up, so you may get back less than you’ve paid in.
What is share dealing?
Share dealing is a way of buying or selling stocks and shares, also known as equities, in publicly listed companies.
Shares 
You can invest directly in companies by buying shares (also called equities). The value of these shares can go up or down. With Aviva you can buy and sell UK shares.
Exchange-traded funds 
You can also choose exchange-traded funds (ETFs), which are groups of shares that track the performance of an index like the FTSE 100 index. They let you spread your investment across many companies.
Investment trusts 
Another trading option is investment trusts, which are companies listed on a stock market that invest the money they raise by selling shares.
Invest your way with Aviva
We have a wide range of investment options, from absolute beginner to seasoned investor. Choose one or mix and match.
Universal Retirement Fund
Universal Retirement Fund This fund changes your investments automatically based on a retirement age you set. It's our simplest way to invest your pension.
Ready made fund
Ready made fund Ideal for beginners, these funds are fully managed by Aviva Investors and come with different risk levels. Choose to just grow your investment or also take an income.
Self-select funds
Self-select funds These funds are chosen by our experts and reviewed regularly to make sure they meet our high standards for performance.
Experts' Shortlist
Experts' Shortlist If you're a more experienced investor you can choose for yourself from our full range of over 5,000 funds.
Investment charges with Aviva
Share deal for £4.99
If you buy or sell UK shares, exchange-traded funds or investment trusts with us you'll be charged a flat fee of £4.99 per trade.
0.35% admin charge
The Aviva Charge for managing your investments is 0.35% of their value, up to £500,000. So, if you have £100,000 invested with us, you'll pay £350 a year.
Other charges
Depending on the investments you choose you may have other charges, like fund manager charges. You can find a full list of possible charges here.
Why choose Aviva for share dealing?
We have a tailored selection of UK shares, investment trusts and ETFs to help you pick what’s best for you.
We charge a flat fee of £4.99 to buy and sell shares, ETFs or investment trusts inside an Aviva ISA, Pension (SIPP) or Investment Account.
Our award-winning online platform makes buying or selling quick and easy.
Trade in real time, with the option to use limit orders to set your price target.
Learn about investing
We have a range of useful guides and tools that can take the mystery out of investing so you can make decisions with confidence.
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Investments
What is an exchange-traded fund (ETF)?
Understand the pros and cons of investing in ETFs.
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Charges calculator
Work out what you could be paying with Aviva.
Risk
profiler
Understand your attitude to risk and investing.
Investment preference tool
Find investments that fit your values.
Frequently asked questions
What is Quote and Deal?
Once you've decided which share you'd like to invest in, Quote and Deal allows you to get a quote for the best available price at that time to purchase the share or other exchange-traded investments. You have up to 15 seconds in which to decide whether to accept the quote.
What is a Limit Order?
A Limit Order allows you to set a price, which is valid for up to 30 days, at which you want to trade in a particular share. If the share reaches the price you’ve set, a trade will then go ahead.
Do you offer telephone trading?
No, we only offer online trading. However, if you hit an unexpected problem or need help, get in touch.
What are the charges for share dealing?
A flat fee of £4.99 for buying or selling shares and other exchange-traded investments. Stamp duty reserve tax of 0.5% on any share purchases plus a £1.50 charge made by the Panel on Takeovers and Mergers if the trade is over £10,000. All charges are calculated daily and taken monthly. To make payment of these charges if there is not enough cash held at that time a sale will need to take place for the relevant charge.
For exchange-traded funds (ETFs) and investment trusts there’s also a fund manager charge to cover running costs. You’ll find information about this in the Key Investor Information Document, often shown as the ongoing charges figure (OCF).
Some investments will charge a performance fee – based on how well a fund does. This can also be found in the Key Investor Information Document. These are more common with investment trusts.
Read more about investment charges
Do you offer international share trading?
We only offer trading in UK shares, investment trusts and exchange-traded funds (ETFs) at the moment. In the future, we hope to offer trading in international shares as well.
What is an exchange-traded fund (ETF)?
An exchange-traded fund (ETF) is a group of investments designed to track the performance of an index, for example the FTSE 100 index. It’s a way of investing in a range of different investments on the stock market managed on your behalf by a fund manager.
What is an investment trust?
An investment trust is a company quoted on the London Stock Exchange (LSE) where the sole aim of the company is to invest the capital raised through the sale of shares. The shares of an investment trust are bought and sold in the same way as other listed companies.
The next steps to investing with Aviva
An Aviva Pension (SIPP), ISA or Investment Account can help you invest in a way that suits your goals.
Aviva Pension (SIPP) 
With our self-invested personal pension (SIPP) you can save for retirement in a tax-efficient way. With flexible payments that start from £25 a month.
Aviva Stocks & Shares ISA 
You can use our stocks and shares ISA to invest your £20,000 annual allowance in funds, shares, ETFs or investment trusts, and any gains will be tax-free.
Aviva Investment Account 
Our investment account is a flexible way to invest for the long term. It’s ideal if you’ve used up your ISA allowance.
Contact us
Need some help? Give us a call
0800 285 1088
Monday to Friday: 8:00am – 5:30pm
Saturday and Sunday: Closed
Email: myinvestmentportfolio@aviva.com
Our opening hours may be different depending on which team you need to speak to. Telephone calls may be monitored and will be recorded and saved for at least five years. Calls to 0800 numbers from UK landlines and mobiles are free.