Why investment advice?
Stay in control of your money 
Make confident choices when it comes to your investments with financial advice. We'll help you manage risks so your money can continue to grow.
A balanced portfolio that works for you 
Your adviser will work with you to tailor your investments to your life stage and your goals, keeping your portfolio balanced.
Get a clear roadmap for your future 
Knowing what to do next with your investments isn’t always easy. But with Aviva Financial Advice, you can make informed choices with a company you trust.
Why choose an Aviva financial adviser?
If you’re looking for investment advice you can trust, we’re here to help. Here’s just some of the reasons to choose Aviva Financial Advice.
You get simple and clear fees from the start. We’ll never hide any charges from you – what you see is what you get.
Aviva Financial Advice has advisers based all over the UK, so you can meet them in person, over the phone or online. We’ll do whatever works best for you.
As part of the Aviva group, you're backed by a trusted name. We've got deep roots in financial services and a long-standing commitment to customer wellbeing.
None of our advisers work on commission for investment advice – their focus is on giving best advice rather than selling products.
Work out which direction to take
Find a path to financial confidence
Find a path to financial confidence Stuck on where to go next for help with your finances? Use the Aviva Wealth Compass to help you figure out your next steps.
Get our guide to financial advice
Get our guide to financial advice See how our financial advisers can help you in more detail, from planning your future to when you're nearing retirement.
Learn about investments
Whatever stage you’re at with investing, our articles could help you work out whether advice is for you.
How to make a financial plan
Manage your money with a financial plan, so you’re ready for any of life’s unexpected changes.
-
Tax on dividend income and capital growth
Explore tax rules around dividend income and capital growth.
-
A guide to investment strategies
Find out more about some of the strategies investors use to reach their investment goals.
-
10 common investing mistakes to avoid
Learn about the common mistakes investors make when it comes to investing in stocks and shares.
Capital Gains Tax calculator
Check if you’ll have to pay tax on your investment profits.
Investment calculator
Our calculator can help you work out what your investment could be worth over the years.
Inflation calculator
See the impact of inflation on your savings and investments.
Frequently asked questions
Am I invested in the right funds?
How can I start investing?
Why have my funds dropped in value?
What value will my investments have in the future?
Will I have to pay Capital Gains Tax?
What are my options?
How can I get financial advice?
You can get our expert, personalised advice if you have £300,000 or more in total across all your pension and investment savings.
Arrange a call back
Arrange a call back Request a call with one of the team at a time that works for you.
Give us a call
Give us a call Get in touch with us on 0800 092 3107.
We're available Monday to Friday, 9:00am to 5:00pm.
What if I'm not ready to get advice?
If you don't have £300,000 or more in total across your pension and investment savings, or you're not sure financial advice is for you, don’t worry. We’ve got lots of helpful guides, tools and other information to help you manage your money.
Explore our investment products
We’ve got investment products to suit everyone - from pensions to ISAs.
Learn about investing
Invest with confidence with the help from our expert articles and handy calculators.
Discover MoneyHelper
MoneyHelper is a government-founded service that provides guidance on managing your money.
Visit TaxAid
Get free, independent help and advice with any personal tax problems you might have.