Level Life Insurance

The easy way to help protect your loved ones or cover an interest-only mortgage. It pays out a guaranteed lump sum if you die during the term of the plan.

Benefits for you

  • It’s simple — get a quote under 2 minutes
  • Monthly premiums are guaranteed never to rise
  • Premiums start from £5 a month, depending on your personal circumstances
  • Joint cover available for you and your partner
  • Easy to arrange – no complicated forms to fill in
  • Please bear in mind that there is no cash-in value at any time.
  • Aviva’s Life Insurance has been awarded a 5 Star Rating by Defaqto in the Direct category

How does Level Life Insurance work?

A Level Life Insurance plan gives you an amount of cover that stays the same throughout the plan. If you die within the plan term, your loved ones will receive a guaranteed lump sum of money.

Your choice of cover

You could get any amount of life cover up to £500,000, depending on factors such as your age when you take out the plan. You can choose how long you want the cover to last. Many people choose to have their cover for a period that coincides with when they expect their mortgage to be paid off or when they expect their children to become financially independent.

Premiums that are affordable and guaranteed

With premiums from only £5 a month, protecting your loved ones could cost less than you think — although the actual cost depends on the amount and length of cover chosen, as well as your personal circumstances. And we guarantee that your monthly premiums will stay the same for the duration of the plan.

Cover that includes extra benefits

With Aviva you get Terminal Illness Benefit included in the cover. This means we pay you the sum insured if you’re diagnosed with a terminal illness within the plan term and are not expected to live for more than 12 months. If we pay out after a terminal illness claim, your plan will end.

Critical illness cover is not available with Level Life Insurance; however you can choose to take out an alternative plan offered by Aviva, which combines life cover with critical illness cover.

Terminal Illness is not the same as Critical Illness Cover. Critical illness cover pays out a lump sum if you are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we define in our policy and no others.

Find out more about critical illness cover

Insurance from a name you can trust

Aviva is one of the UK’s leading providers of life and pensions products, which serves around 34 million customers worldwide.

It’s easy to apply for life insurance online

Get a quote


Call us

Watch our short video to find out what you need to consider before you call

Video transcript

For lots of us, life insurance is an important way of helping protect the things we love and value. So before you give us a call to discuss it, just ask yourself 3 simple questions.

Question 1 – What do I need to protect?

You may have a partner, or children, a mortgage, or other outstanding loans, or a combination of all of these.

Question 2 – How much cover do I need?

If you have a mortgage how much is outstanding? And if you weren’t there to provide for your family, how much would they need to maintain their lifestyle? Take into account your income and outgoings, such as your mortgage and utility bills, childcare costs and perhaps the odd holiday. You’ll be surprised how it all adds up.

And finally question 3 – How long do I need life cover for?

Think about how long is left on your mortgage, how long your children will be financially dependent on you, and how old your partner will be when they are likely to retire.

That’s it, all pretty simple stuff

What do I need to protect?

How much life cover do I need?

And how long do I need it for?

And now you’re ready to get a quote, which is easy too.

Just call our team on 0800 0925367

0800 068 5549

Whether you'd like information or a quote, just give us a call.

Telephone applications

Whether you'd like information, a quote or a helping hand with your application, just give us a call.

Lines are open Monday to Friday 8am – 8pm, Saturday 9am – 5pm and Sunday 10am – 4pm Calls are free from a BT landline. Costs may vary from mobiles and other networks. Calls may be recorded and monitored for our joint protection.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.5 / 5 from 144 customer reviews

Rating breakdown

144 reviews

  • 5 stars awarded by 93 reviewers
  • 4 stars awarded by 42 reviewers
  • 3 stars awarded by 4 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 4 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Our 3 most recent reviews

Read all 144 reviews

Wanttoliveforever101 gave this product an overall rating of 4 / 5

Easy to order online

Wanted to organise some life insurance in case something happens! Wanted my husband to be able to have cash to be with my kids. This policy was simple, decent payment, for a decent payout. It was good because I completed online questionnaire and 25 mins later I had my policy, and hopefully I will live for another 40 years, but my family are covered just in case!

I would recommend Aviva to a friend

35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Aleksandra gave this product an overall rating of 3 / 5

No reply

After purchasing life insurance I sent an email to helpdesk with some question. I did not get any answer... Now I am confused and I think to give up this policy.

25 to 34
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm really sorry to see this and have sent you an email to understand what happened and see if your queries have been resolved. If not I'll get this sorted for you

Dave, Aviva Online Team

Disappointed gave this product an overall rating of 4 / 5

Easy to purchase but...

Not the cheapest insurance on the market but it's a 5 star company and it was relatively easy and fast to finalise. The fact I was disappointed about is that my wife is pregnant and her quote went up by £5 once she put that her pregnancy was kind of complicated. Nothing to worry about according to the doctors but if you call Aviva to explain you can't claim the bonus they are promising. I felt like she has been discriminated and I wished I didn't make my cover with them. At the end there are other companies better value for money and who you can talk to before the purchase without missing out on a gift.

Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Hi there I'm so sorry to hear about the price increase on your wife's policy. I appreciate how you must be frustrated by this, especially if the doctors advised she would be absolutely fine. I'm afraid there's unlikely to be anything we can do to change this; however I've passed your review onto our Life insurance team and asked them to contact you to discuss this further and to provide clarification as to why this has happened. I hope this helps and thanks for leaving your review, we appreciate you letting us know how we are doing.

Kind Regards, Stephanie

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