Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3255 customer reviews

Rating breakdown

3255 reviews

  • 5 stars awarded by 1618 reviewers
  • 4 stars awarded by 355 reviewers
  • 3 stars awarded by 76 reviewers
  • 2 stars awarded by 49 reviewers
  • 1 stars awarded by 81 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3255 customer reviews

Busymum gave this product an overall rating of 5 / 5

Quick to set up

Needed to get car insurance on my new car was very quick and easy to set up and got a good price

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Busymum

Icameback gave this product an overall rating of 4 / 5

A good package for a good price

Car insurance, a relatively smooth process and a good service

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over

Icameback

NewPrivateMotorCustomer gave this product an overall rating of 5 / 5

When you eventually get someone on the phone, they are great!

Needed to renew a private motor policy and wanted to try Aviva direct. I wanted to talk through my needs with a real person - not a chatbot or via email enquiry - and at the moment, Aviva don't make that easy. Eventually I short-circuited the automated call menu and ended up talking to a real person. They were knowledgeable, helpful & patient, taking the time to discuss the exact cover to meet my needs. The overall policy benefits were excellent and the premium well within my expectation for value-for-money. The self-service facility once the quotation had been accepted is actually very good and provides the capability to manage yourself most of the admin changes that would normally require a phone call. However, while this is great, it doesn't mean it should be hard to speak with a real person at inception when you are thinking about taking out the policy and have specific questions. Make it easier to speak with real people at outset, then allow self-service to do most of the rest.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
3 / 5
Ease of purchase
4 / 5

NewPrivateMotorCustomer

pdlm gave this product an overall rating of 5 / 5

excellent response times

motor vehicle insurance. Clear web site; but the excellence comes from the fast telephone help response

I would recommend Aviva to a friend

By:
Gender:
Male

pdlm

Jensen gave this product an overall rating of 3 / 5

website slightly misleading

Motor insurance, only issue was excess highlighted a smaller excess but policy came through with an obligatory higher excess. this certainly was not clear at the time.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
3 / 5
Ease of purchase
4 / 5

I can see that you've already raised this with our customer service team via email who have looked into this for you & responded. Please reply to the latest email if you need any further assistance.

Tasha, Aviva Online Team

Jensen

Jammy gave this product an overall rating of 5 / 5

Satisfied customer

After comparing other companies for car insurance,Aviva provided the best price for me.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Jammy

topcritic gave this product an overall rating of 4 / 5

straight forward

I was very pleased to find an insurance provider that gave clear information right from the outset and did not try to add everything as 'extras'! The fact that standard cover included commuting to work did it for me, to many providers try to charge extra for this which is after all just a car journey like any other! The cost was very competitive too. I will certainly use Aviva again!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

topcritic

Stanimira gave this product an overall rating of 5 / 5

Customer

Car insurance You’re helpful, have a quick response, punctual, have a various great offers. I am happy to work with you and have a trust to your qualifications. Amazing team and organisation.

I would recommend Aviva to a friend

By:
Gender:
Female
Customer experience
5 / 5

Stanimira

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