Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3495 customer reviews

Rating breakdown

3495 reviews

  • 5 stars awarded by 1772 reviewers
  • 4 stars awarded by 437 reviewers
  • 3 stars awarded by 84 reviewers
  • 2 stars awarded by 44 reviewers
  • 1 stars awarded by 86 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3495 customer reviews

Stevo gave this product an overall rating of 5 / 5

Great Service

I was very impressed as I phoned the headquarters expecting to be put on hold or to be played terrible music and in fact I got through to a human after 4 rings. This person was very helpful as she cancelled my existing policies and got me a reimbursement and helped set up my new insurance.

I would recommend Aviva to a friend

By:
Gender:
Male

Stevo

Candy gave this product an overall rating of 5 / 5

Quick and easy

I was impressed at the competitive insurance rates how quick and easy it was to obtain my insurance policy in comparison to a hopeless search on comparison websites.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44

Candy

Richy gave this product an overall rating of 5 / 5

Tyson

Great company easy to speek to and set up insurance with no problems at all would recommend them to auny one insuring there car as it was the best quote and i got it cheap.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Richy

NB18 gave this product an overall rating of 5 / 5

clear and simple to deal with

Concise explanations with greater detail readily given in response to questions

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

NB18

Laurie195 gave this product an overall rating of 5 / 5

Great service

Bought car insurance. Easy without problems and a good price.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Laurie195

Darren gave this product an overall rating of 5 / 5

Great

Very easy to get a quote, not loads and loads of questions like other companies ask. Great price and great online account also app.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Darren

Jack gave this product an overall rating of 5 / 5

Easy assessment and good price

Car and recovery insurance. Easy to complete and a very comprehensive all encompassing good deal.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Jack

ektalks gave this product an overall rating of 4 / 5

Car Insurance

I had read that car insurance costs have come down by >10 percent due to COVID but LV sent me a renewal quote that was 26 percent higher than last year. They swept aside any talk about explaining it. Aviva quoted a reasonable price ands I was happy to go ahead with not a lot of fuss. Aviva were not helpful in letting me choose the number of miles I drive per year -being retired I do about 4000 miles but normally insure for 6000 miles. With Aviva I had to choose 8000 miles - no flexibility but would have increased my cost. Similarly, I had to choose business use as included - something I did not need - again increasing my costs. Otherwise the service was good.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Thanks for your positive review! I'm glad to hear we could offer you a competitive quote. I wish to briefly address your comments on lack of choice around mileage and business use. The full reasons for these are complicated, but essentially we removed them since costs to the customer were roughly the same. For mileage, sometimes doing more miles could lower your premium, which further complicated things. As such, we simplified it into tiers that would give customers more predictable pricing, while shortening the quote process and requiring customers to contact us less if they are close to going over their listed amount. I hope this helps explain our approach and thank you again for choosing us.

Yannis, Aviva Web Team

ektalks

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