Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2741 customer reviews

Rating breakdown

2741 reviews

  • 5 stars awarded by 1215 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

Sort reviews
Rated 4.6/5 based on 2741 customer reviews

JS86 gave this product an overall rating of 4 / 5

Setting up

Good price and super easy set up, I could organise everything online and submit my documents within minutes. Great stuff!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
1 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

JS86

Kiran gave this product an overall rating of 5 / 5

Simple, best value

I spoke with a real person soon after dialling and got a great price which was 30 percent cheaper than next cheapest option.

I would recommend Aviva to a friend

By:
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Kiran

KimberleyWiseman gave this product an overall rating of 4 / 5

Car insurance online

Bought car insurance comprehensive online as wanted to be with a new company to cover myself as main policy holder with my husband also on the policy.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

KimberleyWiseman

SJ99 gave this product an overall rating of 4 / 5

Friendly and helpful staff

I purchased car insurance. Very friendly and helpful staff. But now having trouble accessing my online account.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Thank you for insuring with us and for your positive review. For the online account, I've popped you a quick email to help you get access to your new policy online.

Yannis, Aviva Web Team

SJ99

Aaroni gave this product an overall rating of 5 / 5

so far been very happy with your customer service

I bought car insurance for my Toyota estima. seeing as it is an import and other insurance companies quoted high quotes, I was very pleased and happy to see the quote given to me by Aviva. very reasonable .

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Aaroni

Paulina gave this product an overall rating of 5 / 5

Car insurance

Car in insurance very easy to obtain a quote and then purchase. Excellent cust service

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Paulina

GemC gave this product an overall rating of 4 / 5

Purchase experience

Nice easy purchase experience - good value policy. It’s a shame cash back offer is only applied after 120 days

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34

GemC

Wills gave this product an overall rating of 5 / 5

New Customer

Been driving over 50 years with insurance cover arranged with various brokers and on- line sites, which increasingly seems the norm these days without any human interaction. Having suffered recent low impact rear end damaged to the rear of my vehicle ( I was stationary at the time) without any independent witnesses, this years renewal premium rose significantly and ended up being settled knock for knock. Insurers at the time didn't show any interest in pursuing the "guilty party" and in my view unfairly sought to recoup repair costs by loading my 2020 / 21 premium. On - line searches via Go Compare resulted in straight decline potentially leaving me uninsurable! A viva came to the rescue after a very constructive telephone conversation and on very reasonable terms so I view their service exceptional and certainly refreshing in today's faceless business world.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Hi Graham, thank you very much for your positive review, I'm happy to see we could arrange insurance for you when many others were turning you away, despite your many years of driving experience. I just wanted to let you know we greatly appreciate your words and I have passed them on to my colleague that helped put together your quote.

Yannis, Aviva Web Team

Wills

Back to top