Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2742 customer reviews

Rating breakdown

2742 reviews

  • 5 stars awarded by 1216 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2742 customer reviews

GemC gave this product an overall rating of 4 / 5

Purchase experience

Nice easy purchase experience - good value policy. It’s a shame cash back offer is only applied after 120 days

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34

GemC

Wills gave this product an overall rating of 5 / 5

New Customer

Been driving over 50 years with insurance cover arranged with various brokers and on- line sites, which increasingly seems the norm these days without any human interaction. Having suffered recent low impact rear end damaged to the rear of my vehicle ( I was stationary at the time) without any independent witnesses, this years renewal premium rose significantly and ended up being settled knock for knock. Insurers at the time didn't show any interest in pursuing the "guilty party" and in my view unfairly sought to recoup repair costs by loading my 2020 / 21 premium. On - line searches via Go Compare resulted in straight decline potentially leaving me uninsurable! A viva came to the rescue after a very constructive telephone conversation and on very reasonable terms so I view their service exceptional and certainly refreshing in today's faceless business world.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Hi Graham, thank you very much for your positive review, I'm happy to see we could arrange insurance for you when many others were turning you away, despite your many years of driving experience. I just wanted to let you know we greatly appreciate your words and I have passed them on to my colleague that helped put together your quote.

Yannis, Aviva Web Team

Wills

Truckman gave this product an overall rating of 5 / 5

All Easy Peasy

Car insurance for my truck and my wife's car. Price was competitive, not quite the cheapest, but I felt the options and ease of access were better. Plus for a person who is not too confident going on line, well, I need not have worried.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Truckman

PEGH gave this product an overall rating of 5 / 5

Excellent value

Bought car insurance making a substantial saving on previous year’s premium. The whole end to end process was extremely easy and the website well thought through and structured.

I would recommend Aviva to a friend

By:
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

PEGH

MaxD gave this product an overall rating of 5 / 5

A Can Do Service!

I was teaching in Saudi Arabia for 4 years, but when I got back to the UK, I soon realised that I had lost any 'No-Claims' bonus, I had earned for 40+ years of driving, because I had been out of the country for more than 2 years. Aviva were kind enough to give me at least an introductory bonus, which reduced my insurance cost. I found their staff to be very helpful, and polite, and I was able to speak to them over the phone (not many offer that service anymore!). I have already recommended them to friends, who will be in the same boat as I was, when I got back to the UK. Keep us the good service!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MaxD

Elitechooser gave this product an overall rating of 5 / 5

Elitechooser

Car insurance. I've used Aviva previously. they are a competent. reliable company. I have just purchased this policy and have never had to make a claim!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Elitechooser

Merc gave this product an overall rating of 5 / 5

Excellent customer service

Full comprehensive motor insurance Which was great value

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Merc

HelenD gave this product an overall rating of 5 / 5

Great quote

Adding my 17 year old son was so easy and the quote was the best on the market.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

HelenD

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