Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3439 customer reviews

Rating breakdown

3439 reviews

  • 5 stars awarded by 1740 reviewers
  • 4 stars awarded by 413 reviewers
  • 3 stars awarded by 81 reviewers
  • 2 stars awarded by 47 reviewers
  • 1 stars awarded by 85 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3439 customer reviews

daipop gave this product an overall rating of 5 / 5

Easy cover

Questionnaire easy to complete & fast quote received of good value

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

daipop

A customer gave this product an overall rating of 1 / 5

Grossly Overpriced

I purchased car insurance in good faith with a ten percent discount. Considering I'm mid 50s with a 7year no claims I thought it was expensive. When I went to check, using the same parameters it transpired I'd paid more than a third more than other providers with excellent reviews. I reported my concerns to Ariva who said the online quote is the best they can do. Needless to say I'm cancelling my car insurance and buying elsewhere.

I would recommend Aviva to a friend

Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
1 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm sorry to see you're unhappy with your premium Adrian. Our prices are based on your individual circumstances and rating factors that go along with them, many of which are out of your direct control as a driver (for example, the average cost of a claim). You can read more about what goes into our prices here: https://www.aviva.co.uk/car-insurance/your-car-price-explained/ - and these are different from insurer to insurer. I hope this helps explain the difference. We do offer our best price upfront on new quotes like the one you ended up taking out. I hope we can be more competitive for you next time as our prices frequently change.

Yannis, Aviva Web Team

Unhappy gave this product an overall rating of 3 / 5

Unhappy2

The price was not the cheapest but the cover was good. What really anodes me is that Aviva are unable to prove my NCA. I would expect that all insurance provider have databases with this information. This is the first provider over the past 10 years that as asked me to provide proof of NCA. I will take account of this at renewal time. Think on.

By:
Gender:
Male

Hi, I'm sorry for any inconvenience caused in that you had to give your No Claims. It is automatically detected for many of our customers but unfortunately not all. I have logged your concerns as feedback to the team and I hope you come to renew with us when your current term ends.

Yannis, Aviva Web Team

Unhappy

Excellentservice gave this product an overall rating of 5 / 5

Established needs and met them

Car insurance. Better deal than on line. Able to speak to an agent rather than try to find way round a Webb site!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over

Excellentservice

Daven gave this product an overall rating of 5 / 5

Very good price

Purchased home and car insurance for 2 cars very good price and just one monthly payment interest free

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Daven

Duchesse gave this product an overall rating of 5 / 5

Brilliant customer service

Saved an unbelievable amount by switching my insurance company to Aviva!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Duchesse

Pete gave this product an overall rating of 5 / 5

Good (Best?) value for money

Obviously, everyone considers Car Insurance too expensive, but, when one considers the scams hat exist to defraud Insurance companies, …… Aviva offered me an excellent basic comprehensive package, tailored to my requirements, for my new car, at a price that few others could meet. Even notifying them of a factory-approved modification (a towbar) raised no problems. I can certainly recommend them unreservedly

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Pete

Johnd gave this product an overall rating of 5 / 5

Excellent service throughout

I found checking for car insurance online very easy. The quote was less than most other quotes I found. I spoke to customer service who were very helpful and I took out the insurance. I was also told that my next year's renewal would be at the same cost, so all in all,a very pleasant experience.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Johnd

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