Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2742 customer reviews

Rating breakdown

2742 reviews

  • 5 stars awarded by 1216 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

Sort reviews
Rated 4.6/5 based on 2742 customer reviews

MrFrank gave this product an overall rating of 1 / 5

poor customer service

I took out a comprehensive car insurance policy with Aviva, and in my need, Aviva did not help at all.

By:
Gender:
Male
Age:
65 or over
Ease of claims process
1 / 5
Speed of resolution
1 / 5
Customer experience
1 / 5
Fairness
1 / 5

I'm very sorry to read your review & to learn you feel this way. I can see that your concerns have been logged as a formal complaint & I can assure you that we'll do our utmost to resolve it & restore your faith in us.

Tasha, Aviva Online Team

MrFrank

Splinter gave this product an overall rating of 5 / 5

Understandable online application process

Very straightforward questions. Like the free monthly payment option without a high percentage interest rate charged by other insurers.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Splinter

Zafarkiani gave this product an overall rating of 5 / 5

Excellent service and quote

I have bought car insurance from Aviva. From getting quote to get insured, everything was smooth. Prices are reasonable. Customer service is very good

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Zafarkiani

Miffy gave this product an overall rating of 3 / 5

Overall experience

Motor Insurance - whilst the process was good I didn't receive my policy documents as promised. I still don’t have access via the My Aviva app despite chasing and being promised. The overall policy, price and experience was excellent but I only gave 3 stars given the ongoing issues.

I would recommend Aviva to a friend

By:
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

Hi Miffy, thanks for your overall positive review and I do apologise for the issues you mentioned. I've just sent you an email to help get this sorted.

Yannis, Aviva Web Team

Miffy

Gees gave this product an overall rating of 5 / 5

Excellent Service

Quality service with good rates. Customer services are good.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Gees

dobbin gave this product an overall rating of 5 / 5

Very helpful

Changed car insurance for new car managed hand over of old car no issues. Very helpful.

I would recommend Aviva to a friend

By:

dobbin

Lorna gave this product an overall rating of 5 / 5

Great customer service at call centre

I have recently arranged car insurance with Aviva and spoke to a customer service operator on two occasions. Both times they were really helpful and clear. Everything they said would happen, happened. Gives me confidence going forward.

I would recommend Aviva to a friend

By:
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Lorna

Mladen gave this product an overall rating of 4 / 5

Everything is fine but...

Everything is fine but I have one problem which I don't understand. As EU citizen I have no claim bonus for 25+ years. Driving from 1995, never in my life in don't have exident. Everywhere in the EU my no claim bonus was accepted. Only in UK I have a huge premium and nobody don't accept it. Treat me as a beginner. I think that is not OK. Consider the option to at least mitigate. Thanks

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Hi Mladen, thank you for your very positive review. I'm happy to say we accept No Claims Discount from all EU countries, in addition to several countries outside the EU. Our criteria is listed on this page: https://www.aviva.co.uk/frequently-asked-questions/faq/answer/425/ I have contacted you directly to see what we can do for you in terms of your No Claims on your policy with us. Thanks for insuring with us and letting us know so we could bring this option to your attention.

Yannis, Aviva Web Team

Mladen

Back to top