Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2741 customer reviews

Rating breakdown

2741 reviews

  • 5 stars awarded by 1215 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2741 customer reviews

Dactare gave this product an overall rating of 5 / 5

Easy and simple transaction

I looked at Aviva insurance as I already had an account with Aviva. My Car and Home insurances were due and I had received renewal notices. As usual the premiums had soared. With Aviva I had both premiums (for the same level of cover) for a combined rate of less than my car insurance alone. Win win.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Dactare

CatOllie gave this product an overall rating of 4 / 5

Random feedback

Easy purchase. Never been asked letters with no claims. ( which is very strange).lets see how it goes

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44

CatOllie

Barney gave this product an overall rating of 5 / 5

Great customer service

Bought cc ar insurance the website. Was easy quick and straight forward to fill in

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Barney

Shug gave this product an overall rating of 5 / 5

Simple to understand.

Car Insurance. My Aviva is so simple to use. Interest free monthly payments.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Shug

Dave22 gave this product an overall rating of 5 / 5

Good online system, renewal price guarantee did it for me.

Already have another car insured by Aviva and also hold an investment bond with them. I consider Aviva to be a very solid company.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Dave22

daipop gave this product an overall rating of 5 / 5

Easy cover

Questionnaire easy to complete & fast quote received of good value

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

daipop

A customer gave this product an overall rating of 1 / 5

Grossly Overpriced

I purchased car insurance in good faith with a ten percent discount. Considering I'm mid 50s with a 7year no claims I thought it was expensive. When I went to check, using the same parameters it transpired I'd paid more than a third more than other providers with excellent reviews. I reported my concerns to Ariva who said the online quote is the best they can do. Needless to say I'm cancelling my car insurance and buying elsewhere.

I would recommend Aviva to a friend

Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
1 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm sorry to see you're unhappy with your premium Adrian. Our prices are based on your individual circumstances and rating factors that go along with them, many of which are out of your direct control as a driver (for example, the average cost of a claim). You can read more about what goes into our prices here: https://www.aviva.co.uk/car-insurance/your-car-price-explained/ - and these are different from insurer to insurer. I hope this helps explain the difference. We do offer our best price upfront on new quotes like the one you ended up taking out. I hope we can be more competitive for you next time as our prices frequently change.

Yannis, Aviva Web Team

Unhappy gave this product an overall rating of 3 / 5

Unhappy2

The price was not the cheapest but the cover was good. What really anodes me is that Aviva are unable to prove my NCA. I would expect that all insurance provider have databases with this information. This is the first provider over the past 10 years that as asked me to provide proof of NCA. I will take account of this at renewal time. Think on.

By:
Gender:
Male

Hi, I'm sorry for any inconvenience caused in that you had to give your No Claims. It is automatically detected for many of our customers but unfortunately not all. I have logged your concerns as feedback to the team and I hope you come to renew with us when your current term ends.

Yannis, Aviva Web Team

Unhappy

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