Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3439 customer reviews

Rating breakdown

3439 reviews

  • 5 stars awarded by 1740 reviewers
  • 4 stars awarded by 413 reviewers
  • 3 stars awarded by 81 reviewers
  • 2 stars awarded by 47 reviewers
  • 1 stars awarded by 85 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3439 customer reviews

Grumpy gave this product an overall rating of 4 / 5

Great Deal on Car Insurance.... just slight hiccup in communications

I was fortunate enough to have a company car for many years but upon retirement and on purchasing a car of my own I needed car insurance. I tried the usual comparison websites and then took the advice of Martin Lewis and checked out Direct Line and Aviva. Direct Line gave a similar quote to those given on the comparison website...but in completing the Aviva application I noted the comment "Call us to check to see if you qualify for any discounts". So I completed my application then called. It took while to get through but when I did the Aviva agent was very helpful, took into account my no claims record from driving the company cars and offered a substantial no claims discount. Great - Aviva ended up being cheaper by miles! The only glitch was that the agent told me she would send the quote by email... which I never received. But when I called back that quote was on their system and I purchased the insurance from Aviva. Happy Me!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Grumpy

sharvi gave this product an overall rating of 5 / 5

Renewed with ease

I used to go to price comparison sites and choose one from there so far, .. this time I tried Aviva, my friend suggested and I can now recommend to others for sure. Simple online process, reasonable pricing. Thanks

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

sharvi

dorlex gave this product an overall rating of 4 / 5

Helpful srvice

I recently purchased my car insurance policy using the new Avivaplus product. It was straightforward and very good value. I had a query after I purchased the policy and that was dealt with swiftly and efficiently. The facility to pay monthly by interest free subscription is very helpful .

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

dorlex

Drummy gave this product an overall rating of 5 / 5

Good on line and at the office.

I'd been with my previous car insurer for 15 years and thought they gave good rates but Aviva gave a far better quotation. I wish I'd researched with Aviva years ago.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Drummy

Andy gave this product an overall rating of 1 / 5

Customer

I discussed purchasing car insurance with a customer services adviser, explained my situation regarding no claims bonus and accepted the multi car policy only to find out id been advised wrong. I had no option but to end the policy and purchase elsewhere. Aviva explained they had made a mistake and refunded my deposit less the two weeks I’d been insured. Very disappointed as I take car insurance seriously and worry that I’d been advised wrong. god forbid an accident had occurred and my insurance was void. Very dissatisfied. Take your money quickly then tell you sorry we can’t actually cover you.

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
1 / 5
Value for money
2 / 5
Customer experience
1 / 5
Ease of purchase
4 / 5

Sorry to hear this, and for the experience you had with us, rest assured even if there had been an accident you would still have been covered by the policy - as the error was only with the no claims discount not the policy itself. Kind regards

John, Aviva Social Media Response Team

Andy

Charlotte77 gave this product an overall rating of 5 / 5

Brilliant easy to use and the most competitive

The website was really easy to use and the quote information was easy to enter the quote generated was quick and the most competitive

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Charlotte77

Knoxy gave this product an overall rating of 5 / 5

AviVANS!

Bought van insurance, easy to do online, great discounts and very good cover compared to other quotes that I received

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Knoxy

ranger1 gave this product an overall rating of 5 / 5

First class service

first time with Aviva for car insurance and it couldn't have been easier .

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

ranger1

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