Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2741 customer reviews

Rating breakdown

2741 reviews

  • 5 stars awarded by 1215 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2741 customer reviews

HonestJohn gave this product an overall rating of 2 / 5

Very competitive multicar motor insurance but it requires hard work to achieve. Expect some disappointments with the process.

Aviva premiums are competitive but its hard work & you'll earn your discount. The quotation web pages are far from easy to complete & badly designed particularly when one wants to carefully check information entered. Once one gets ones quotation & wishes to proceed - this isn't easy either & may require a conversation with the less than helpful telephone team - best if you try & struggle online. Once one completes the purchase of the insurance - things get worse - not better. The website gives the impression that one can 1) upload proof of no claims (NCD) -Nope! "Unfortunately we have encountered a technical problem"; 2) Review policy details & Download insurance documents -Nope! "Unfortunately we have encountered a technical problem"; 3) Live chat to resolve issues -Nope! "Unfortunately our Live Chat team are currently unavailable"; 4) As far as sending your NCD-proof to NCDVALD@Aviva.com are concerned one might encounter difficulties as they appear to be somewhat uncommunicative.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
2 / 5
Value for money
5 / 5
Customer experience
1 / 5
Ease of purchase
2 / 5

HonestJohn

HappyCustomer gave this product an overall rating of 4 / 5

Always best to talk to get clarity

I purchased car insurance from Aviva as even though it was not the lowest price I found ,it seemed reasonably priced and did not ask too many questions. The online form was the easiest to fill of any car insurance form.The customer services team when calling were also very helpful. Please keep it up Aviva. I also love the new advert.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54

HappyCustomer

Barfly gave this product an overall rating of 4 / 5

Easy to use app

Transferred car insurance thro the Aviva app easy to use very competitive pricing and a one off discount thro app

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Barfly

Loozy gave this product an overall rating of 5 / 5

Great Customer Service

Car insurance:- Brilliant service, quote and policy was done online all in half an hour max and very reasonable priced. I will be using Aviva again for other services.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54

Loozy

eszu1979 gave this product an overall rating of 5 / 5

value

Good value for money, easy to use and navigate portal. Only downsize is a lack of cover if going for a trip abroad.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

eszu1979

Brian gave this product an overall rating of 5 / 5

Excellent value

Excellent value car insurance very pleased with how easy it was sorted online

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Brian

Jimmyd gave this product an overall rating of 5 / 5

Good customers service so far

As in title so far so good, I purchased a multi-car policy recently as It worked out cheaper than individually anywhere else, plus Aviva don't charge to put a personal plate on a vehicle later on, which is a welcome surprise that an insurance isn't out to squeeze more money out of everyone when they can, just hope they are competitive with renewal price next year, LOL, you never really know how good a company is until you have an issue with something or have to claim though I suppose, but all good so far

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Jimmyd

Fatbev gave this product an overall rating of 5 / 5

Got it cheeper than anywhere else why could they do this last year and I would of stayed with them but I am back

Easy to speak to easy to deal with no pressure I can't think of anything more to say

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Fatbev

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