Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3439 customer reviews

Rating breakdown

3439 reviews

  • 5 stars awarded by 1740 reviewers
  • 4 stars awarded by 413 reviewers
  • 3 stars awarded by 81 reviewers
  • 2 stars awarded by 47 reviewers
  • 1 stars awarded by 85 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3439 customer reviews

BobsMate gave this product an overall rating of 4 / 5

Motor Insurance

Very helpful at the time of purchase, being a new customer with this type of insurance. Last year I left to another insurer because of increase costs, on property insurance. Aviva need to keep existing customers with realistic/ competitive renewal quotes. Generally they are a top company. I have also dealt with them on business insurance and they were good. This company has also awarded money to a charity I am involved in, which not all companies do.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

BobsMate

Dharry gave this product an overall rating of 3 / 5

Tricky

I brought a policy through topcashback and i was supposed to get a cash back after succeful purchase from Aviva. But Aviva stopped my purchase saying they need more details so please phone to complete purchase, I then phoned and completed the purchase but the surprise is i have not given any extra details except the quote reference and my personal details for verification. Is this is a way to trick awaycustomers from paying cashback through 3rd party sites? Please note: if there was no cash back i wouldve gone to some oyther insurer but still i need to stick with Aviva since my previous insurance was also expired.

I would recommend Aviva to a friend

By:
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
2 / 5

Hi, thanks for taking the time to leave a review. This is certainly no trick, but you may need to raise a dispute with the cashback provider otherwise you may not get the cashback awarded. If you have any issues please don't hesitate to contact us and we will do all we can to help.

Dave, Aviva Online Team

Dharry

NanaC gave this product an overall rating of 5 / 5

Excellent Customer Service

Really easy to buy my car insurance online and received a discount with my life insurance. Customer service were also fab when I wanted to change my address. Highly recommend.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

NanaC

specialmadness gave this product an overall rating of 5 / 5

Easy to arrange, friendly telephone salespeople

I purchased multi car insurance from Aviva - saved me a fortune and was easy to arrange; friendly staff

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

specialmadness

DoubleB gave this product an overall rating of 2 / 5

Not worth claiming

During routine maintenance at my BMW centre i was informed that i had damage to my front shock absorber etc most likely from one of the many potholes that we now have as common on our roads.As the repair cost was almost £1500. I contacted Aviva to make a claim.After dicussing at length I decided NOT to proceed with a claim as i would lose my 15 year no claim bonus or rather it would be reduced to 3 years.Having weighed up the costs of this and realising that i would be worse off, i decided not to pursue with a claim application. I see NO point in making a claim unless it is substantial or that a 3rd party is involved.

By:
Gender:
Male
Age:
65 or over
Ease of claims process
2 / 5
Speed of resolution
2 / 5
Customer experience
2 / 5
Fairness
2 / 5

Thanks for sharing your review. Your No Claims Discount would drop to that level if it was not protected. This is an option we can offer at inception or renewal of the policy. When your policy comes up for renewal please get in touch and we can look at including this for you in the future.

Dave, Aviva Online Team

DoubleB

RLW31 gave this product an overall rating of 5 / 5

Very Helpfull

Easy to get quote online. NCD easy to agree from previous Insurance company by phone.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

RLW31

Derf gave this product an overall rating of 5 / 5

Fast and efficient service

I changed my vehicle insurance to Aviva when renewing this year and received exceptional help when I was recently involved in a no fault claim.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Ease of claims process
5 / 5
Speed of resolution
5 / 5
Customer experience
5 / 5
Fairness
5 / 5

Derf

IanR gave this product an overall rating of 4 / 5

Premium

Motor Insurance Premium reduced by one third from my previous insurer renewal price

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

IanR

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