Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2741 customer reviews

Rating breakdown

2741 reviews

  • 5 stars awarded by 1215 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2741 customer reviews

George gave this product an overall rating of 5 / 5

Great company

Best and cheapest insurance company.in every kind of aspects

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

George

Lizzie gave this product an overall rating of 1 / 5

Awful customer service

We were so disappointed with customer services, the girl was rude and not interested in helping us

By:
Gender:
Female

I'm sorry to see that you have not received the usual high level of service that we aim to provide our customers. I can see that we have already raised your concerns with our customer care team who are now investigating and will be in touch with you directly in the near future. Thank you for taking the time to provide us with your feedback.

Mike, Aviva Online Team

Lizzie

Jeanie gave this product an overall rating of 5 / 5

Car Insurance

i brought car insurance, The form on the internet was easy to follow

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Jeanie

Sal1 gave this product an overall rating of 5 / 5

Not on comparison sites

Very surprised that Aviva was better value than others less known companies on comparison sites. Worth a visit.

I would recommend Aviva to a friend

By:
Gender:
Male
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Sal1

Haggis gave this product an overall rating of 5 / 5

Good Product

Motor Insurance, good price and speedy helpful response from Customer services when I asked a question.

By:
Gender:
Female
Age:
65 or over

Haggis

Malky gave this product an overall rating of 4 / 5

Relarively painless car insurance. Not the cheapest quote I had but the one which I felt covered what I wanted the best.

Motor Insurance VW Golf - see comment above, sums it up nicely.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Malky

willsproutie gave this product an overall rating of 5 / 5

1st class

recently bought car insurance and was pleasantly surprised to receive such a excellent 1st class service 2nd to none

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over

willsproutie

Startrek gave this product an overall rating of 5 / 5

Easy to use

Bought car insurance. Website easy to use. Would consider purchasing other insurance

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Startrek

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