Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3448 customer reviews

Rating breakdown

3448 reviews

  • 5 stars awarded by 1747 reviewers
  • 4 stars awarded by 413 reviewers
  • 3 stars awarded by 82 reviewers
  • 2 stars awarded by 48 reviewers
  • 1 stars awarded by 85 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3448 customer reviews

Ranger gave this product an overall rating of 5 / 5

Pleasant staff

Having bought car insurance, I realised that I had arranged for it to start on the wrong day. So I rang Customer Services to change the start date. The lady I spoke to was very helpful and managed to change the date without too much fuss.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Ranger

Debjayne gave this product an overall rating of 5 / 5

Good

Was please to go with Aviva as already a customer but a new customer for car insurance - getting a discount for a 2nd product made this well worth it

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Debjayne

PWSL gave this product an overall rating of 5 / 5

Best price and friendly services

I bought a multi car insurance. I got quotes from four well know companies. AVIVA is the best price and simple form to fill in.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

PWSL

FormerlyNW gave this product an overall rating of 4 / 5

Cheapest for a Lease and Good Service

Cheapest by far on my new lease deal, with excellent coverage and rapid responses from customer services (~24 hours). My only gripe is that when uploading proof of NCD, the system says the proof of NCD must detail the car you are insuring, not previous cars (so at first glance it appeared my NCD earned on my previous car could not be transferred to my new car). Upon contacting the NCD team, they quickly informed me such a transfer was fine.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

FormerlyNW

Sincy5 gave this product an overall rating of 5 / 5

Polite and Helpful

Purchased multi car insurance with Aviva. The staff were very helpful and polite and answered all my questions. They even advised me on how to make further savings

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Sincy5

Curly gave this product an overall rating of 5 / 5

Excellent all round experience

I have bought my insurance for my vehicles called multicar insurance which I am very pleased about, from my first phone call and until completion of my insurance on line I had a very professional and satisfying experience, thanks to all involved

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Curly

Badgergirl83 gave this product an overall rating of 1 / 5

Misquoted and came back for more money

I got a quote online, rang up to clarify a question about my no claims and after speaking to someone in the team decided to buy and paid in full. Then was chased for 4 days by the team and when I rang them back they said i’d been misquoted and would have to pay more than originally quoted. When I queried it they wouldn’t budge. So I cancelled the policy and will go with someone else as I had answered every question honestly and it’s not my fault if the individual I spoke to misquoted.

By:
Gender:
Female
Policy features and benefits
2 / 5
Value for money
3 / 5
Customer experience
1 / 5
Ease of purchase
2 / 5

I'm sorry to see your review and that you've left us as result - normally, it would be the case that we could honour it and I'm sorry this hasn't happened. I hope you'll consider us again in future.

Rich, Aviva Social Media Team

Badgergirl83

Shiv gave this product an overall rating of 5 / 5

Excellent customer service

I bought car insurance from Aviva after gap of many years.I feel very happy to be associated with them as it is excellent insurance company.I got other policies with them.I am sure they will take care of all the customers and be proud of themselves.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Shiv

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