Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 3439 customer reviews

Rating breakdown

3439 reviews

  • 5 stars awarded by 1740 reviewers
  • 4 stars awarded by 413 reviewers
  • 3 stars awarded by 81 reviewers
  • 2 stars awarded by 47 reviewers
  • 1 stars awarded by 85 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 3439 customer reviews

AndyConner gave this product an overall rating of 5 / 5

Fast and easy online service. Rang to double check cover and price and the customer service operator was great.

I have bought car insurance. After getting quotes from a number if companies Aviva was by far the cheapest for the cover I need. I found the online service quick and easy to use and once I had received the quote I didn't fully believe the price so rang to double check with a customer service rep that I had got the cover right and that the price was correct, to which it was. Would highly recommend so far.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

AndyConner

Leeon44 gave this product an overall rating of 1 / 5

Very poor attitude

I was happy to purchase a new policy but the person dealing with the policy became obnoxious and closed minded, I therefore cancelled the policy and went elsewhere.

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

I'm truly sorry to see this and have emailed you asking for details so we can have the call listened to and any appropriate feedback given to the agent you spoke to.

Dave, Aviva Online Team

Leeon44

Raj9 gave this product an overall rating of 5 / 5

Great customer service

Great all round nice n easy was really easy n straight forward. U haven’t contacted me yet for proof on ncb ??

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Raj9

Maggie gave this product an overall rating of 4 / 5

Dawdle

Went online looking for motor insurance. Easy for some, computer illiterate it's not so. But from all the sites and compare sites I have to say this was by far the easiest to work. As well as the cheapest by far! What savings! Better in my pocket than someone else's. Benefits the same or better than more expensive cover. Happy customer :)

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Maggie

Foreverowl gave this product an overall rating of 3 / 5

Slightly disappointed

I purchased car insurance and had to request a re- quote due to my ncd submission being incorrect, (entitlement already applied to my other vehicle ). I then paid an additional premium because I was not entitled to any ncd. I was then requested by the ncd department on three occasions to prove my ncd entitlement. I did respond to their request explaining the additional payment to them but did not receive an acknowledgement or an apology. Very poor communication

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
3 / 5
Customer experience
2 / 5
Ease of purchase
2 / 5

Foreverowl

MarkieB gave this product an overall rating of 4 / 5

Great

Very good in general easy phone convos great price and promises kept

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

MarkieB

Dicky gave this product an overall rating of 5 / 5

Van insurance

I found aviva site very easy to use to get the right policy I needed for my van and I used aviva as I have other insurance policies that found very competitive on price with other competitors

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Dicky

Julleem gave this product an overall rating of 4 / 5

A nice surprise

I'd not personally used Aviva before, I had a policy but it was years old and set up by my late husband. So imagine my surprise when I received great service and friendly advice and a great price instead of the usual run-around we widowed/single women get - well done Aviva!!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Julleem

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