Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2742 customer reviews

Rating breakdown

2742 reviews

  • 5 stars awarded by 1216 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2742 customer reviews

Koski gave this product an overall rating of 5 / 5

Excellent service

I spoke to two company representatives a month apart, both were immediately knowledgeable regarding my requirements, Got a good quote, so will definitely be using Aviva again.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Koski

Leanie gave this product an overall rating of 5 / 5

Great customer service

Aviva Plus car policy Sadly was initially wrongly informed as to cancellation of policy after car written off. This caused a big problem when setting up new policy due to new car being exempt from cover by aviva plus. Although a complaint was raised, the agents performed a work-around thus, enabling new car to be covered by desired level of cover and complaint escalating.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Leanie

Robdriver gave this product an overall rating of 3 / 5

Good price. Good level of cover BUT, a big faff to get it right.

Bought car insurance. I was quoted a very competitive price, I had to call as I had a Friends and Family discount code. When ready, I called in as no option to take it out online. I endured the painful automated phone messages. When reviewing the cover noticed that the courtesy car was missed off. Called in, went through the very painful phone messages. Got the courtesy car added at no extra cost as agent error. Called as changing car due to manufacturers incredible deal. Quoted a great price again. Called in to make the switch once delivery date known. Price quoted all okay, checked cover due to previous issue. Checked the documents once live on My Aviva and noticed that the cost had increased. Called in again, went through the painful messages. Spoke to another agent. Seems that there was another agent error. The thing to take from all this is make sure you go through the documentation very carefully. All this said, I still recommend Aviva because of policy features and good price.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Morning Thanks for taking the time to leave a review, it's a shame to see the issues you had but I'm glad it has all been sorted out for you and that you'd still recommend us. Thanks

Nat, Social media team

Robdriver

Greyeyes gave this product an overall rating of 4 / 5

Quick and easy to use

I was buying car insurance, the site was easy to use. The price was reasonable and gave me all the necessary requirements. As I was already an Aviva customer there was a discount.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Greyeyes

FatBob gave this product an overall rating of 3 / 5

Not sure if I've made the right decision

Purchased Car Insurance at reduced price as my pension is also with Aviva. Had problems contacting the pension side of the business and left a review on Trustpilot. That led to reading other Aviva Reviews. 80 percent of reviews give the lowest possible rating. Just hope I don't need to put my car insurance to the test. The insurance value for me is in line with the lowest from the comparison websites. Big negative is the auto repeat is an opt out rather than opt in.

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
3 / 5
Ease of purchase
5 / 5

Morning It's a shame to see you had some problems when trying to contact our pensions team. If there's anything further we can help, please feel free to contact us on our social platforms and we'll be happy to try and assist you. Thanks

Natalie, social media team

FatBob

al65 gave this product an overall rating of 5 / 5

highly recommended

Tried comparison sites and have to say I am well pleased I tried Aviva for a stand alone independent quote for my car insurance. I was impressed with the ease of getting a quote via there website and found it easy and pleasurable. Can highly recommend them.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

al65

StuG31 gave this product an overall rating of 4 / 5

Car Insurance

Aviva was competitively priced and as we also have house Insurance, we got a discount. All options were explained by the representative and I decided to go with Aviva although the voluntary excess is horrendously high compared to other insurance companies.

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

StuG31

Smallvanowner gave this product an overall rating of 5 / 5

Great customer support.

Although I've only just set up the policy on line, the difference was that I was able to actually talk to a customer advisor to ensure everything was covered correctly.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
3 / 5

Smallvanowner

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