Car customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 2741 customer reviews

Rating breakdown

2741 reviews

  • 5 stars awarded by 1215 reviewers
  • 4 stars awarded by 272 reviewers
  • 3 stars awarded by 67 reviewers
  • 2 stars awarded by 37 reviewers
  • 1 stars awarded by 74 reviewers

These reviews have been provided by customers who’ve made a claim or bought a motor insurance policy from us. Excludes Aviva Online and Aviva Premium car insurance products.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our motor insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for motor insurance.

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Rated 4.6/5 based on 2741 customer reviews

BigPete gave this product an overall rating of 4 / 5

New policy

Process was simple enough and the pricing was keen enough for the cover offered so decided to purchase.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

BigPete

Harvielee gave this product an overall rating of 3 / 5

Bit disapointed

I got a quote with a private reg no. Okay I took the Policy a few days later than expected but assumed the Price would not change. When the Private Plate was taken of the Price went up by nearly 300 pounds Even though I've always Insured my cars through yourselves ? So changing a registration seems to put your Policy up ? Please explain this to me ?

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
2 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Hi Harvielee. Changing the registration plate should not change the price at all when the policy has been set up. If you changed the registration during the quote phase, this could have pulled though some additional information that was not previously known and re-calculated the quote accordingly. If you wish to contact us about this, please contact us via our social media pages or by emailing us here: https://www.aviva.co.uk/help-and-support/contact-us/email-enquiries/general-enquiries/ Thanks.

Jake, Web team

Harvielee

RobertW gave this product an overall rating of 5 / 5

Great Service

Bought motor insurance and pleased with the cover also the price was good compared to my previous policy

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

RobertW

Adie gave this product an overall rating of 1 / 5

No customer service

My Motor Insurance. I bought a new car and part exchanged the old one. I could not contact anyone to swop cars on my policy so payed for a new policy no problem. Once at home with a computer I tried many ways for two days to try and contact Aviva to cancel the old policy. Their online site 'My Aviva' sends you around in circles with no options of any use. Contact us - goes back the My Aviva, the Chat bot sends you back to My Aviva. The Phone, you go through all the option press 2 press 5 etc to finally get 'go to My Aviva' before it hangs up! and Email even tells you to go to MY Aviva. Although writing comments like this on their Facebook advertising page does get their attention. Read the comments on Aviva's Facebook page 'it's not good'.

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
3 / 5
Value for money
1 / 5
Customer experience
1 / 5
Ease of purchase
3 / 5

Hi Adie. I can see we've responded to your messages on Facebook, but we need some more information to address this. Please reply to our messages on Facebook so we can address this. ~ Jake

Jake, Web team

Adie

Noteworthy gave this product an overall rating of 5 / 5

good value good service

Car insurance came in much cheaper than my previous policy. Easy to navigate website, very pleased

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Noteworthy

val36 gave this product an overall rating of 3 / 5

Few issues

There was a very long delay in responding to my claim, I had to chase on four separate occasions via chat to eventually getting a call 2 weeks later. Very disappointed with the value placed on the total loss of my vehicle. I was told that I would receive an email giving a breakdown of the valuation which I am still waiting for.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Ease of claims process
5 / 5
Speed of resolution
1 / 5
Customer experience
2 / 5

Hello, My apologies to see the delay in resolving your claim. If you still need some further help with your claim, please do reach out to social@aviva.com with your policy and contact number so I can get in touch with the relevant team for you.

Liv, Aviva Online Team

val36

Fane gave this product an overall rating of 3 / 5

Not great insurance

Not great insurance. I gave them 4* review and they didn't post it and asked me to review again. So for that reason you will receive 3*. BTW aviva increases the price every year like all others insurance companies. So they are not better.

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
3 / 5
Ease of purchase
3 / 5

Hello, My apologies for your original review not being posted. Please do reach out via social@aviva.com along with your policy number and any changes you need to make to your renewal so we can investigate this further for you.

Liv, Aviva Online Team

Fane

FreshMintUK gave this product an overall rating of 4 / 5

Great Price and Cover but some odd restrictions when buying

I had this cover before but cancelled it (which turned out to be s mistake on my part). When I went to get a new quote as made an impromptu car purchase couldn't get a price as cover can't start for at least 5 days unlike the other policies. This was a bit off to me especially as I had been a customer only a week before. Had to arrange temporary cover for a few days so not great. Would have been nice to have a similar grace period for cancelling insurance as you do when you buy insurance so you can change your mind (put it on hold for a couple of weeks in then cancel) as I've lost NCB (my fault entirely) and had to make temporary arrangements. Otherwise it's great cover and an excellent price. Customer services team are very helpful as far as policy allows them to be. Customer experience score is due to Aviva policy not the people I spoke to at the call center. They did their very best.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
3 / 5
Ease of purchase
2 / 5

Hello, On our classic policies, you can start the cover with immediate affect. Although, with AvivaPlus policies you have to allow a 5 day starting period. My apologies to see you had to purchase temporary cover. Please do reach out to us on social@aviva.com where we can investigate this further for you.

Liv, Aviva Online Team

FreshMintUK

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