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Overall rating

This product has been awarded an overall rating of 4.5 / 5 from 1207 customer reviews

Rating breakdown

1207 reviews

  • 5 stars awarded by 566 reviewers
  • 4 stars awarded by 142 reviewers
  • 3 stars awarded by 27 reviewers
  • 2 stars awarded by 10 reviewers
  • 1 stars awarded by 26 reviewers

These reviews have been provided by customers who've made a claim or bought a home insurance policy from us. Excludes Aviva Online and Aviva Premium Home Insurance.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our home insurance customers to leave a review after buying a policy and making a claim. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of five and provide feedback on the experience of buying a policy and making a claim with us. Customers also have the option to provide a rating out of five on additional aspects of their experience. After buying a policy, customers are able rate us on value for money, ease of purchase, policy features and benefits and customer experience. After making a claim, customers are invited to rate us on ease of claim process, speed of resolution, fairness and customer experience.

We hope these reviews will help in your search for home insurance.

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Rated 4.5/5 based on 1207 customer reviews

Sassyb gave this product an overall rating of 5 / 5

Great Product

Aviva Plus Homeinsurance, it's different and it's great. Really loved that I didn't have to specify sums insured for either contents or buildings insurance. It took all the hassle and worry out of renewing my home insurance, and only had to answer a handful of questions.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Sassyb

Woody gave this product an overall rating of 5 / 5

Exactly what I wanted

Buildings and contents insurance for a new build property.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Woody

MRBR gave this product an overall rating of 4 / 5

Looks good

Home insurance and so far it looks good hopefully won’t have to use it!

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

MRBR

technophobe gave this product an overall rating of 5 / 5

easy to use website

I have just purchased building & contents insurance for home. Website was easy to juggle about and decide which products were best for me. Allowing for discount for existing customer (my car is insured with Aviva) price is competitive for better cover than previous insurer. Only thing I would prefer is to be able to pay for year up front rather than monthly. On plus side of monthly payments it seems there aren't any charges if you need to amend anything.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

technophobe

Tigger gave this product an overall rating of 5 / 5

Very competative quotes with no extra charge for monthly payments or for exiting

Fast and efficient service with veyr competative prices with no exit fees excellent company.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Tigger

Cortinamk5 gave this product an overall rating of 3 / 5

Could be better

I was looking to purchase home contents insurance and as my pension is with Aviva was entitled to a discount on this. Checked on website and then phoned to see if it could be reduced as I had a lower quote: the man on the phone was totally disinterested in helping. Ended call and phoned back later where I did not get a further reduction but spoke to a lovely lady who tried to get my quote down. Because of her I gave Aviva my custom.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
3 / 5
Ease of purchase
2 / 5

Hi There, I'm sorry to see your comment and experience about the first agent you spoke with. I'll certainly have a look and feed this back for you. I'm glad to see that the next person you spoke with gave you a more positive experience and that you decided to insure with us. Thanks ~ Nat

Natalie, Aviva Social Media Response Team

Cortinamk5

A customer gave this product an overall rating of 5 / 5

bargain insurance

Home insurance bought at a very good price thank you. It was a struggle to use the web site, very clunky but I persevered to get the bargain. I tend to judge computer systems against the first one I used, back in 1963. Predictability and friendliness count for a lot.

I would recommend Aviva to a friend

Gender:
Male
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
2 / 5
Ease of purchase
2 / 5

Gympy gave this product an overall rating of 3 / 5

Why can initial cost be reduced when I threatened to cancel my policy !!!!!!

I was amazed when my house and contents policy had increased by roughly a quarter when no claim had been made in the previous year ! Almost immediately the cost sales agent reduced the increase by half when I threatened to cancel the policy ! No changes were made to the policy and when challenged about the reduction had no substantial answer. The truth is if you can get away with it you will. I asked for information about the new policy advertised on TV and was transferred to another agent who after 20 minutes basically said "Computor says no" I gave up. I later contacted an agent who just got on with the job and we arrived at a policy price and cover that I was satisfied with. However I am still very annoyed that a existing customer was potentially ripped off and would have been if I had no challenged the price.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Hi Chris. It's a shame to read your review & hear of the issues you've faced. Once a renewal premium has been quoted it's not in every case that we can offer an additional discount & certainly not just because possible cancellation has been discussed. We'd like to investigate the matter further though if you could email the team - social@aviva.com & mention your review here. I'm pleased to hear though that our new AvivaPlus policy has worked out more competitive for you & this is inclusive of a renewal premium guarantee which will avoid any issue of a similar nature in the future. Kind Regards

Jen, Social Media Response Team

Gympy

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