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You asked: Why does my renewal letter tell me to consider other insurers?
Industry changes introduced from April 2017 will show last year's price on your renewal letter and a reminder for you to consider shopping around.
These are important customer changes to make your renewal clearer (i.e. last year's price compared to this year's renewal price) ;and ensure you compare alternative prices and cover options before you decide if your Aviva policy still meets your needs.
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