Wealthify ISA

Give your investment the green light

Take a look

Invest in a sustainable way

Stay true to your values and invest in an ethical plan with our partner Wealthify. Aiming to avoid industries that are harmful to society and the environment such as tobacco and gambling, Wealthify’s ethical plans invest in companies committed to making a positive impact through their environmental, social and governance practices.

Affordable investing

Start with a lump sum or whatever you can afford – starting from £1

Easy access

Your money’s not locked away – withdraw your cash without any penalty

You’re in control

Investment styles range from cautious to adventurous – and you can choose an ethical plan if that matches your values

Wealthify’s ethical fund managers regularly search for new companies to invest in, and monitor the activities of companies already in the plan to maintain and raise ethical standards.

Remember, the value of your investment can fall as well as rise and you could get back less than you invested.

Why invest with Wealthify?

Think investing’s right for you, but not sure where to start? Wealthify could be the answer.

  • Affordable investments
    Start with a lump sum or whatever you can afford – starting from £1. Add regular monthly payments or simply top up your plan whenever you like.
  • Easy access
    Your cash isn’t locked away. You can withdraw your money – or add to it – without penalty.
  • You’re in control
    Wealthify helps you choose what investment style suits you best, from cautious to adventurous. You can choose to invest ethically if you want. And you can open more than one investment account – each with different plans for different personal finance goals.
  • Managed for you
    Your money is looked after by Wealthify’s investment managers who monitor your plan and decide where to invest your money. So you don’t need to be an expert to get started.
  • Award-winning
    You’ll be in the hands of an award-winning team. Wealthify have won three awards in 2019 so far: Moneyfacts Highly Commended Award, Defaqto’s 5-Star Rating and Boring Money’s Best Buy for investing.

What will you pay?

Ok so, Wealthify charges an annual fee for managing your money. It’s never more than 0.7% and can be as low as 0.4%, depending on the total value of all investment plans you have.

You also pay a yearly fee for the funds that your plan is invested in which is typically:

  • 0.19% to 0.26% a year for original investments
  • 0.42% to 0.82% a year for ethical investments

Fees for ethical portfolios tend to be slightly higher because they’re actively managed to maintain ethical standards.

Transaction costs - incurred through the investing process - also apply. These are 0.07% on average.

Recommended by financial experts

Don’t just take our word for it. Industry experts have awarded Wealthify with three awards this year already.


Moneyfacts gave Wealthify a Highly Commended at the Moneyfacts Consumer Awards 2019.


Defaqto gave Wealthify a 5-Star Rating for their original and ethical plans - the first digital wealth manager ever to receive this award.

Boring Money

Consumer champion website, Boring Money, rates Wealthify a Best Buy for investing.

How it works

You’re in control. Simple digital investing for everyone. To get started, all you need to do is:



Set the risk level you’re comfortable with, with five choices from ‘Cautious’ to ‘Adventurous’. You can specify ethical investments too if that fits with your values.



You’ll answer a quick questionnaire to check if this investment ISA and your chosen investment style is right for you.


Sit back

A team of experts will then manage and monitor your investment plan based on your choices.

Before you apply

A few things you need to know before you can open an account.

To open an ISA you need to:

  • Be over 18
  • Be a UK tax resident
  • Be within your £20,000 per year ISA allowance
  • Not have opened or be contributing to a stocks and shares ISA, other than a lifetime ISA, this tax year (from 6 April to 5 April)

If you're transfering an ISA, bear in mind:

  • It doesn’t count towards your ISA allowance, unless you paid into an ISA this tax year
  • You can transfer an ISA you’ve paid into this tax year, but you have to transfer the whole amount and it will count towards this year’s ISA allowance
  • You might be charged by your current provider, so check before you do anything
  • It can take between 3 to 6 weeks to cash in, transfer and reinvest your money – your investment won’t be affected by any changes in the markets during this time

Ready to get started?

Try out Wealthify’s build a plan feature to see how your money could perform over time. Or find out more information on how to transfer an existing ISA.

Want to learn more about investing before you start?

Our Investment Knowledge Hub

The world of investments can feel a bit daunting at first. That's why we set up our knowledge hub to teach you the basics before you get started, so you feel confident and ready to go.

You’ll learn what an ISA is, the different types of investment fund, how to navigate the risks and rewards of the stock market and more.

Contact us

Need help with Wealthify?

0800 802 1800

Monday to Friday: 8:00am – 6:30pm

Saturday: 9:00am – 12:30pm

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free.

Your investments

This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.Your money will be invested in low-cost funds carefully selected by Wealthify, each containing a diverse range of investments such as stocks, bonds and property. Fund provider fees are between 0.19% and 0.26% a year for the Original portfolios, or between 0.42% and 0.82% a year for Ethical portfolios.

Your privacy

If you click through to Wealthify, we’ll share some of your personal information with them so that you can receive the offer and to help fill out any forms in case you want to apply. To see how we take care of your data, visit here. For information on how Wealthify process your data, check their website.

Wealthify and Aviva

Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.

Wealthify and you

This offer is being made to you without regard to your specific investment objectives, financial situation or particular needs and therefore this offer doesn’t imply that Wealthify is suitable for you, and isn’t a personal recommendation of any kind. If you’re unsure about investing and need advice, have a chat with our Advice Support Team who will put you in touch with a financial adviser. Call us on 0800 092 8215 or visit aviva.co.uk/advice.

Aviva UK Digital Limited acts as an introducer to Wealthify Limited for ISA and General Investment Accounts. Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.