Let the experts manage your investments for you

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Investing made with you in mind

Want to start investing, but not sure you have the time or expertise? With Wealthify you and your family can be sure that your money's being managed by experts. You'll barely need to lift a finger.

Remember, the value of your investment can fall as well as rise and you could get back less than you invested.

Flexible and affordable

You can add to your account whenever you like –  from small amounts to lump sums

24/7 access

Track your money and make changes to your account on the go, at all times

No experience needed

Wealthify will invest your money for you based on the type of investor you are, then look after it 24/7

What will you pay?

Simple fees, lower in the first year.

Ongoing management fees

Open an account through us and you won’t have to pay the monthly Wealthify management fee for a year – current rate up to 0.7% a year.  

Investment fund fees

You’ll pay an annual percentage of your investment – this can vary, but is typically between 0.16% and 0.23% a year for the original portfolios, or between 0.42% and 0.69% a  year for the ethical portfolios.

How does it work?

It's an easy setup.


Get started

Decide what type of investor you want to be - from cautious to adventurous. A questionnaire will help you find out which range of investment options are right for you, and you never need to invest more than you're happy to.


Add to your account

You choose how much money to invest - from one-off lump sums to regular monthly amounts - then Wealthify will decide what to invest it in based on the type of investor you are.


Sit back

Watch Wealthify put your money to work. Their team of experts continually manage and optimise your investments and you can keep track of them online - instantly and easily.

Why invest with Wealthify?

Think investing’s right for you, but not sure where to start? Wealthify could be the answer.

  • Flexible and affordableYou can add to your account whenever you like –  from small amounts to lump sums.
    It’s easy to set up an ISA or investment account. You can add one-off lump sums or regular monthly amounts to your ISA (up to the ISA allowance limit, currently £20,000 for the 2018/19  tax year) or investment account – paperwork-free.
  • Make changes easilyIt’s free and easy to do.
    Want to edit your investment plan? You can do so at any time, fee-free.
  • No experience neededInvestment experience not required – we manage your money for you.
    Wealthify offer a range of investments options for you – from cautious to adventurous – their experts will then manage your investments for you.
  • A choice of portfoliosChoose to invest in our Original portfolios or in funds that make a positive impact on society and the environment.
    Our ethical fund providers are signatories of the Principles of Responsible Investing (PRI) so you can rest assured your money is doing good for others – as well as for you.
  • Tax efficientThe money you invest in a Stocks and Shares ISA is free from income tax ­– so make the most of your tax allowance each year.
    The ISA allowance for the 2018/19 tax year is £20,000. So if you’ve contributed less than this during this tax year, you can still put money into your Stocks and Shares ISA. If you’ve maxed out your ISA limit for the year or are looking for a way to spread your investments, you can put money into your pension.

Get £50 when you invest with Wealthify
 Invest at least £25 in your first 30 days and get a further £25. For another £25 top-up after 12 months, just invest a minimum of £300. Click here to find out more.

Start investing today

Pay no Wealthify management fees for a year – just investment fund fees.  After that standard Wealthify fees will apply, currently up to 0.7% a year.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 8:00am – 6:30pm

Saturday: 8:30am – 12:00pm

Need help with Wealthify?

0800 802 1800

Monday to Friday: 9:00am – 6:30pm

The value of your investment can go down as well as up and you could get back less than you paid in. This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.

Your privacy

If you click through to Wealthify, we’ll share some of your personal information with them so that you can receive the offer and to help fill out any forms in case you want to apply. To see how we take care of your data, click here. For information on how Wealthify process your data, check their website.

Offer Terms and Conditions

  1. The promotor of this offer is Aviva UK Digital Limited (“Aviva”). The investment services referred to in this email are provided by Wealthify Limited (“Wealthify”).
  2. You will be eligible to benefit from this offer if you have not previously registered for a Wealthify account. You will receive a one-time payment of £25 when you use the link above to access Wealthify and open an Investment ISA (“ISA”) or a General Investment Account (“GIA”) with Wealthify and invest at least £25 within 30 days of opening the account. You will receive a second one-time payment of £25 if you invest a minimum of £300 for 12 months, either as an initial upfront investment, or a £25 initial investment and make 11 subsequent monthly payments of at least £25 into your account. You must not withdraw any of the minimum £300 investment within 12 months of the date you make your first investment or you will not qualify for the second payment.
  3. This offer is not open to any employees of Wealthify or Winterflood Securities Limited (trading as Winterflood Business Services).
  4. Wealthify will arrange for the payment(s) to be deposited directly into your ISA or GIA. If you meet the criteria in paragraph 2, the first payment will be made within 30 days of the date you invest at least £25 into your ISA or GIA and the second payment will be made within 30 days of the date that is 12 months from the date the ISA or GIA was opened. Payment(s) will not be made by any other method and no alternatives are offered. If you believe you are eligible to receive a payment but have not received it within 30 days, please contact us.
  5. If you close your ISA or GIA after receipt of the first payment but before receipt of the second payment, Aviva may require you to refund the first payment. If you receive the first payment and do not meet the criteria to receive the second payment but continue to be a Wealthify customer, you will not be obliged to refund the first payment.
  6. If you open an ISA in connection with this offer, and if receipt of a payment would cause the amount held in your ISA to exceed any savings limit (e.g. £20,000 for the 2018-2019 tax year), Wealthify will arrange for the portion of the payment that exceeds the ISA savings limit to be paid by BACs transfer directly into the bank account you used to set up your Wealthify account.
  7. Please note, if you are eligible to receive both payments under this offer, the payments will be received in different tax years. Because you can only invest in one Investment ISA per tax year, you will be unable to open another Investment ISA with another provider until the tax year following receipt of the second payment (and assuming you do not continue to make deposits into your Wealthify ISA in that subsequent tax year). However, you can transfer your ISA to another provider within a given tax year.
  8. Please note that the tax treatment of the payment(s) depends on your individual circumstances and should be declared on any tax returns you may complete. Aviva will have no liability for any tax that you may be required to pay as a result of these payment(s).
  9. Aviva and Wealthify reserve the right to withdraw this offer at any time, for any reason and without explanation. However, if the offer is withdrawn after you have received the first payment, you will still remain eligible to receive the second payment, provided you meet the eligibility criteria outlined above.

Wealthify and Aviva

Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital.

Wealthify and you

This offer is being made to you without regard to your specific investment objectives, financial situation or particular needs and therefore this offer doesn’t imply that Wealthify is suitable for you, and isn’t a personal recommendation of any kind.

If you’re unsure about investing and need advice, have a chat with our Advice Support Team who will put you in touch with a financial adviser. Call us on 0800 092 8215 or visit aviva.co.uk/advice.

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.

Aviva UK Digital Limited acts as an introducer to Wealthify Limited for ISA and General Investment Accounts. Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.