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Investing terms explained

From ISAs to interest – the lingo you need to know


When you buy a bond, you are lending money to a government or company. In return, they pay you back the face-value of the bond, plus some interest.


Capital is simply the money that you invest.


You pay a monthly management fee that covers the costs and charges we incur while investing and managing your money – this is based on the value of your investments. There's also a small fund charge which is taken by the providers, plus transaction costs for buying and selling investments on your behalf.


An investment that pools together the money from many individuals. Fund managers then use this pool of money to invest in a wide range of assets.

General Investment Account (GIA)

A simple way to invest your money outside of tax wrappers such as pensions or ISAs. While they don’t offer tax relief, they don’t restrict how much you can invest in your account, so they’re useful if you've used up your annual ISA allowance.


This is the rate at which goods and services become more expensive over time and it directly affects the value of your money. For example, a £20 note will still be worth £20 in 5 years’ time, but you may not be able to buy as much with it.


You earn interest on your savings when you save, and you’re charged interest for borrowing money.

Individual Savings Account (ISA)

If you live in the UK, an ISA is a tax-efficient way to save and invest. You have a personal allowance for an ISA, which is the limit that you can pay in each year. You must be 16 or over to open a cash ISA, and 18 or over to open a Stocks and Shares ISA (such as Wealthify). You can open one of each type of ISA each year and spread your annual allowance across them however you like.


This is the collective term for all the investments you own – also known as your Personal Investment Plan.

Shares (or stocks or equities)

These are all the same thing. If you buy one, you’ll be purchasing a very small piece of a company. The value of your stock will go up and down in line with the performance of the company.

Stocks and Shares ISA

A Stocks and Shares ISA (or Investment ISA) is a tax-efficient place to put your investments. You can invest up to your annual personal ISA allowance in any Stocks and Shares ISA and it’ll be exempt from Capital Gains or Income Tax.

Ready to invest?

Learn more about Wealthify, our Stocks and Shares ISA, or open an account today.

Remember, the value of your investments can go down as well as up and you could get back less than you put in.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 8:00am – 5:00pm

Saturday: 8:30am – 12:00pm

Need help with Wealthify?

0800 802 1800

Monday to Friday: 9:00am – 6:30pm

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Aviva recently became a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided  by Wealthify Limited, not Aviva UK Digital Limited.

This offer is being made to you without regard to your specific investment objectives, financial situation or particular needs and therefore this offer doesn’t imply that Wealthify is suitable for you, and isn’t a personal recommendation of any kind.

If you’re unsure about investing and need advice, have a chat with our Advice Support Team who will put you in touch with a financial adviser. Call us on 0800 092 8215 or visit aviva.co.uk/advice.

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free. The cost of calls to 03 prefixed numbers are charged at national call rates (charges may vary dependent on your network provider) and are usually included in inclusive minute plans from landlines and mobiles.

Aviva UK Digital Limited acts as an introducer to Wealthify Limited for ISA and General Investment Accounts. Aviva UK Digital Limited is registered in England No. 09766150.

Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985. Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.