Guiding customers to the right outcomes

As a minimum, Council members must maintain the Equity Release Council standards and principles for customers. This means:

• matching people with the best products and services for them, both in terms of their needs and budget
• providing additional support to people in vulnerable situations
• ensuring customers can live in their own home for as long as they want, or move to another suitable property if they wish
• making sure customers understand their rights and responsibilities throughout the life of the product.