Investment advice

Make the most of your money

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Your investments – It takes Aviva

Are your investments working as hard as they could be? With so many saving and investment options out there, it can be confusing.

Aviva Financial Advice can help you navigate your options, and provide a personalised recommendation based on your investment goals.

Our financial advisers are here for everyone – you don’t need to be an Aviva customer. We’ll build a personalised investment plan for you, covering everything from cash savings to stocks and shares. You’ll stay firmly in control of your investments, with support and guidance from our experts.

Investing today could benefit you in the long term. But, as with all investments, there's a risk that the value may fall as well as rise, so you could get back less than you put in.

Understand your goals

Access a huge range of funds, including ethical and sustainable investments

Risk you're comfortable with

We’ll help make sure you're taking the right level of risk for you

Tailored solution

Get an investment plan that’s personalised for you and your goals

Call us on 0800 046 8408 to discuss your options ^. We can evaluate all your investment products. Just so you know, our advisers can only recommend Aviva products and services.

How our advice works

Step 1

Contact us

You can call us to find out if financial advice could help you. We’ll either set up a meeting or refer you to a trusted partner instead.

Step 2

Talk to us

An adviser meets you at no cost and no obligation to chat about your financial situation and goals. If they think our advice could help you, we’ll go over the charges before you choose whether to proceed or not.

Step 3

Get your plan

Your adviser gives you a recommendation which lays out your best investment options, based on your needs. You can also choose our annual review service to stay on top of your plans.

Why Aviva Financial Advice

  • Online, over the phone or in person – meet your adviser however you want
  • Local advisers, so we're never far if you want to meet us in person
  • Your plan considers how much money you’re willing to risk on investments
  • Save time researching your investment options – we’ll do the hard work instead
  • Clear and transparent costs with no surprise charges

How much does our financial advice cost?

You won’t pay anything until you ask your adviser to go ahead and build your personalised investment plan.

Our total advice charge is made up of two elements: our report fee and advice fee. The advice fee is calculated against the full investment value of any savings and investments we advise you on.

Our charging structure:

Asset value advised on Report fee
Any £625
Asset value advised on Advice fee
First £100,000 2.00%
Next £200,000 1.75%
Next £200,000 1.25%
Next £500,000 0.25%
Amount above £1,000,000 0.00%

Here’s how much you’d pay with an investment amount of £150,000:

Example based on an investment amount of £150,000: Advice fee of £2,875 add a report fee of £625 equals what you pay: £3,500

Annual Review Service

You can also choose to join our annual review service to stay on track of your retirement plans and make changes where necessary. The annual charge is 0.45% of your assets advised on, with a minimum of £650 and a cap of £2,200.

Here’s how much you’d pay with an investment amount of £150,000 for the year:

Example based on an investment amount of £150,000: With a yearly charge of 0.45% you would pay monthly a charge of £56.25, which equates to a yearly charge of £675 (capped at a maximum of £2,200).

To keep things simple, we’ll take the advice charge from your investment product rather than your bank account where possible.

Our advisers aren’t incentivised on how many customers they sign up to our service. Their only goal is to make sure you take the best investment products and services to suit your future goals. If your adviser doesn’t think our advice will be of any value to you, they’ll let you know – you’ll be under no obligation to take things any further.

Contact us

Call us to arrange your appointment. We’ll look at your situation and let you know if financial advice is for you.

Call us on:

0800 046 8408

Monday to Friday: 9:00am - 5:00pm

^For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free.

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Aviva Administration Limited. Registered in England No. 03424940. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 185746.