Privacy policy

This Privacy Policy applies to this website, our online platform MyAviva and our mobile applications (collectively the “Websites”).


The use of the “Aviva” name (also “we”, “us” and our”) in this Privacy Policy and on the Websites encompasses one or more of the trading companies of the Aviva Group that operate in the United Kingdom. These companies may market and provide information about insurance and financial products and services on these Websites.

Our Approach to Privacy

The privacy and security of your personal information is very important to us. We want to assure you that your information will be properly managed and protected whilst in our hands. We will never sell your personal information to third parties.

This Privacy Policy explains how we collect and use your personal information when you visit our Websites and covers our use of your personal information in connection with the Websites and other electronic media. The Websites are for United Kingdom residents only and comply with UK and EU legislation and regulation.

The information we collect and how we collect it

Information you provide to Aviva

We collect the information that you provide to us via the Websites when you register for and use MyAviva or obtain a quote or buy products and services via any of the Websites.

This information may include:

  1. basic personal details such as your name, address, e-mail address or date of birth;
  2. additional information about your lifestyle and insurance requirements, such as details of your car, your home, your household or your travel arrangements;
  3. sensitive personal information – in certain cases we may collect sensitive personal information such as health information or disclosures about previous criminal convictions. We will always be clear to explain when and why we need this information and the purposes for which we will use it and will obtain your explicit consent to use sensitive personal information;
  4. information about other members of your household or family, for example, family members who may drive your car or who may be included on a travel insurance policy or on whose life you take out a life insurance policy; and
  5. your marketing and communication preferences.

Information collected from third parties

We use information from public sources such as the electoral roll and the British Geological Survey, and from credit agencies and other third parties. This information may be used in various ways, such as to assess your application for a product, service or quote, to verify your identity, carry out anti-fraud checks, provide you with premium and payment options or to provide you with tailored offers.

We will always be transparent with you about how we use this information including providing further information in our fair processing notices and obtaining your consent where necessary.

Please note that if you choose to populate a registration form on a Website with details that originate from a social media provider such as Facebook, or from another related Aviva website, such as the Aviva Community Fund, we cannot control or verify the information supplied, nor accept liability for any information supplied which may be false, misleading, corrupted, tampered with or inaccurate.

Online channels

We may use information from online sources, such as websites, social media and information sharing platforms. This information may be used to help tailor and improve our services and communicate with you effectively, as we know many of our customers use a range of media channels to communicate and share information.

Where we use information from these sources, we will respect any permissions you have set about how you would like your information to be used.

We recommend you routinely review the privacy notices and preference settings that are available to you on any social media platforms, so these can be followed, as well as your preferences within the Profile section of MyAviva.

Information we collect through Cookies and similar technologies

We collect information through “Cookies” and other similar technologies (e.g. pixel tags or links), to remember you when you visit the Websites so we can improve your online experience to suit your needs. These help us understand how you and others use our Websites, view our products and respond to our advertising, so we can tailor direct marketing and enhance our overall product and service offering.

When you visit one of our websites, we may record your device information including hardware and software used, general location, when and how you interact with our websites. This information is retained and used to note your interest in our Websites, improve customer journeys, determine pricing and/or offer you available discounts.

We may also use your information in pseudonymised and/or anonymised form (so that you cannot be identified) to analyse how people use our Websites, view our products and respond to our advertising.

When you receive direct marketing from us via email, we may use also use technology e.g. pixel tags or links to determine your use of and interest in our direct marketing.

To find out more about Cookies and related technologies please read our separate Cookie Policy.

Other information we collect

When you visit one of our Websites, we automatically record your computer’s IP address. This information is retained and used to note your interest in our Websites.

How we use and share your information within the Aviva Group

We may share and aggregate information about you from across the Aviva Group and depending on your preferences, we may use this information to help us identify products and services that may be of interest to you. This enables us to tailor and package our products and services. We may also use this information as well as personal information held within the Aviva Group relating to other policies held with us, quotes or claim details, to determine pricing and/or offer available discounts.

If you purchase a product or service from us, your personal information will be used for the purposes of administration (including underwriting, determining premiums, managing claims and offering renewals). We will provide you with further information in our fair processing notices at the time of purchase.

Information about you or your use of our products and services, the Websites and mobile applications may also be used for research and statistical purposes, for example, to analyse and predict individuals' or groups of people’s behaviour, preferences and interests.

We may, as a matter of law, and without requiring notice or consent, use your information for crime and fraud prevention, systems administration within the Aviva Group and to monitor and/or enforce Aviva's compliance with any regulatory rules and codes.

How we share your information outside of the Aviva Group

If you purchase a product or service, your personal information will be shared with our associated companies, introducers, intermediaries, reinsurers and your broker or agent for the purposes of administration (as detailed above). We will provide you with further information in our fair processing notices at the time of purchase.

We may, as a matter of law and without requiring notice or consent, share your personal information with regulatory, fraud prevention and law enforcement bodies.

Your information may be disclosed when we believe in good faith that the disclosure is:

  • required by law;
  • to protect the safety of our employees, the public or Aviva property;
  • required to comply with a judicial proceeding, court order or legal process; or
  • in the event of a merger, asset sale, or other related transaction.

We may disclose your information to third party suppliers or service providers to conduct our business, for example, to help us manage and store data, provide data analytics, etc. This may include any online partners we work with, so we, or our online partners on our behalf, can communicate with you through their platforms.

In addition, unless you opt out of receiving direct marketing, we may share your information with third parties who help us conduct market research and run our marketing campaigns.

Personal information of others

If you give us information about another person (for example a family member or a client), it is your responsibility to ensure and confirm that:

  • you have told the individual who Aviva is and how we use personal information (as set out in this Privacy Policy); and
  • you have permission from this individual to provide their personal information (including any sensitive personal data) to us and for us to process it, as set out in this Privacy Policy.
Data transfer and consent

Your information may be transferred by any Aviva Group company to any country, including countries outside of the European Economic Area (EEA), for processing, storage, administration or any other use stated in this policy. The purposes and processing associated with any such transfer will comply with all applicable data protection regulations, including the UK Data Protection Act, and with our obligation to adequately protect and secure your personal information. We will ensure that every data controller or processor to whom we pass your information agrees to treat your information with the same level of protection as required by the Data Protection regulations in the UK and EU.

By providing your personal information to Aviva you consent to the transfer of your information as described above.


We are committed to protecting the confidentiality and security of the information that you provide to us and we put in place appropriate technical, physical and organisational security measures to protect against any unauthorised access or damage to, or disclosure or loss of, your information.

You should also be aware that communications over the internet, such as e-mails, are not secure unless they have been encrypted. The Websites may contain links to other Aviva Group and other third party websites. These other websites will be subject to their own privacy policies which may differ from this Privacy Policy. You should carefully read the privacy policies of these websites before submitting any personal information.

Managing your marketing preferences

We may:

  • provide you with updates and offers for Aviva’s products and services via marketing tailored to you, whether on MyAviva, through online digital services (e.g. online advertising, social media communications), or by direct marketing (e.g. phone, e-mail, text, post); and
  • use information we hold about you from across the Aviva Group to help us identify, tailor and package our products and services, determine pricing and offer discounts that may be of interest to you.

We want you to have control over how we use your information to make offers and how we communicate these to you.

  • We will always give you the opportunity to ‘opt out’ of direct marketing when you complete a registration with us, request an online quote, purchase a product or service online or receive any email, text or other direct marketing communication.
  • You can change your marketing preferences to 'opt out' at any other time by contacting us
  • If you are logged in to MyAviva, we would like to provide you with customised quotes and offers. If you would rather not see these offers, you can change your preference at any time within the Profile section of MyAviva. If you choose to opt out of this type of tailored marketing, you will still see general marketing offers on MyAviva but will not see any offers that use your personal information.
  • We will not use sensitive personal details (such as information relating to your health record or any criminal issues) in order to provide you with marketing, discounts or pricing unless you have given your explicit consent to allow us to use this information for these purposes.
Update your information or change your marketing preferences

Please let us know if your information changes as it is important that the information we hold about you is accurate and up to date.

You can ask us to update or correct your personal information or opt out of Aviva’s use of your information for marketing purposes by contacting us using any of the following methods:

By Phone: 01603 622200 or +44 1603 604999 (from abroad)

By email:

By post:

To change your marketing preferences:
Mailing Exclusion Team
PO Box 6412

To update your personal information:
PO Box 4
Surrey Street

You can also choose whether you wish to see tailored offers within MyAviva by changing your preferences within your Profile on MyAviva. You also have choices when it comes to online advertising - see our Cookie Policy which explains how you can control cookies and online advertising preferences.

Data subject access request

You have the right to request a copy of all the personal information we hold about you in a Subject Access Request. To do this, simply write to us at the address below (see How to Contact us) enclosing a cheque for £10.00 payable to Aviva to cover our administrative costs in dealing with your request. We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

Changes to this Privacy Policy

We may amend this Privacy Policy from time to time for example, to keep it up to date or to comply with legal requirements.

How to contact us

For any questions or concerns relating to this Privacy Policy or our data protection practices, or to make a subject access request, please contact us at:

The Data Protection Team

Back to top