Life Insurance

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Life Insurance, the easy way

Our Life Insurance starts from just £5 a month. And giving your family financial protection should you pass away couldn’t be easier. With flexible cover length, lump sum pay-outs and a simple claims process, getting life cover with us has never been so simple. 

Claims you can count on

We supported over 25,000 families last year

Flexible cover length

Choose how long you’d like your cover to last, anywhere from 1 to 50 years

Quick and simple cover

Most customers get a quote and decision in just over 5 minutes

Getting life cover no longer needs your life story. We’ll ask you as little as 5 questions once you’ve got a quote. And then that’s it – you’re covered. Plus, with wider cover options such as Critical Illness and Over 50s Life Insurance, you’ve got enhanced protection if you need it.

Recommended by experts

We're proud that our cover's 5 Star rated by Defaqto - a trusted industry expert.

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Life Insurance explained

Life is full of the things you love – your family, your home, and the other things that make you happy. But, it can be unpredictable, and we don’t always know what’s around the corner. 

Our Life Insurance Plan is one of the ways you can protect what matters most to you. If you’re thinking about getting life cover, there are a couple of things to consider. Do you have a partner, children and a mortgage or other loans? What will your family need in the future? 

We offer two types of cover – increasing and decreasing. 

With increasing cover, your cover amount and the amount you pay each month can go up every year. This protects your policy against inflation. 

Decreasing cover works similarly to a repayment loan with a fixed interest rate. So, the value of your cover decreases gradually but the amount you pay stays the same. 

When it comes to how much cover you’ll need, everyone’s different. If you have a mortgage, how much have you got left to pay and how long for? Look at your current income and monthly outgoings – things like childcare costs, household bills and family holidays. 

To help you decide how long you want your cover to last, consider how long your children are likely to depend on you financially, or when your partner is planning to retire.  

At Aviva, our cover is designed with you in mind. With flexible cover length, simple claims and lump sum pay-outs – we’re here when you need us most. 

What our Life Insurance offers

With our Life Insurance Plan, you choose the amount of cover you need based on your lifestyle, circumstances and what you want to protect. 

What's covered

  • Lump sum payment
    You can choose up to £5million worth of cover and we'll pay the full amount after a successful claim.
  • Protection if you die
    We'll pay a lump sum if you pass away during the policy term – simple as that
  • House purchase cover
    You'll get free cover for 90 days if you're in the process of buying a house when you take out your policy
  • Terminal illness
    Receive your lump sum payment early if you're diagnosed with a terminal illness that meets our definition and you're not expected to live longer than 12 months. Once payment is made your policy will end and no further claims will be paid
  • Flexible length of cover
    You can choose the length of cover you need – from short-term to 50 years, or until you're 90 years old
  • A separation benefit
    If you separate from your partner, we can split your joint policy into single policies

What's not covered

Unfortunately, we can't cover all circumstances, including:

  • Not paying your premiums
    If your payments stop, so does your cover and the policy has no cash-in value at any time
  • Death outside the policy term
    You choose how long your policy lasts. Once it's finished, then your cover will stop and we won't pay out if you die
  • Suicide and self-inflicted injuries in the first year
    You won't be covered if you die in the first 12 months of the policy as a result of suicide or intentional, self-inflicted injury 

Policy documents for Life Insurance

See a full list of what's covered in our policy wording.

Are you eligible for Life Insurance?

To apply for cover, you'll need to be:

  • A permanent resident of the UK (this doesn’t include the Channel Islands, the Isle of Man or Gibraltar)
  • Aged between 18 and 89 (but you'll be covered until you're 90 years old)

How much cover will you need?

Life turns out a little differently for everyone – so the amount of cover you need depends on your personal circumstances.

Our cover calculator

Try out our calculator to work out how much protection you might need for the things you love most.

Start calculator

How life cover works over time

You can choose between 2 different types of cover – increasing or decreasing – depending on what you want to protect and how much you're happy to pay each month. 

Cover and premiums that increase over time

With increasing cover, the amount of cover and the amount you pay can go up each year. This means the policy holds its value to protect against inflation.

This could be a good option if you’re looking to:

  • Cover your salary
  • Maintain your loved ones’ living standards
  • Help with health and living costs if you become terminally ill
  • Pay your children’s school or university fees
  • Continue to make mortgage payments

The maximum annual increase is 15% to your premium and 10% to your cover amount 1.

If you don’t want your cover and premiums to go up, you can choose to maintain the same amount of cover and the amount you pay each year.

Cover and premiums that increase over time

Cover that decreases over time

With decreasing cover, the value of your cover goes down each month (broadly in line with a repayment loan using a fixed interest rate), but what you pay stays exactly the same for the duration.

The cover amount will eventually finish at £0, just like any debts that you want to pay off – so you won't leave your family with debts if you pass away during the policy term.

This could be a good option if you’re looking to:

  • Pay off your mortgage
  • Cover any debts or loans that you repay monthly

Your premiums are guaranteed unless you make a change to your policy.

Cover that decreases over time

Get a quick quote

It takes most customers just 5 minutes to get a quote and decision. Want to get Critical Illness cover as well? You can add this on as an extra when you apply.

How our Life Insurance helps

Everyone’s circumstances are different, but most people start to think about life cover to help protect their partner or family financially.

Protecting your home and mortgage

Sarah took out life insurance to cover her mortgage when she moved into her first house. She chose our Life Insurance Plan with £300,000 of cover for 25 years to match what she’d borrowed. With our decreasing cover, the amount went down every year – just like her mortgage – and the monthly premium stayed the same .

Thinking about your child's future

When John had a second child, he wanted to make sure his life insurance would cover the new addition to his family. He worked out that he needed an extra £150,000 of life cover, so things like childcare and university fees would be covered if he died. Plus, with our increasing cover, the cover amount went up each year .

Looking for more cover?

We have a range of options to help you protect your family's future. There is no cash-in value at any time.

Critical Illness cover

Our Critical Illness Plan pays out a lump sum if you or your child are diagnosed with or have surgery for 1 of the 54 critical illnesses covered by our plan.

Age: 18-64

Cover: Up to £1,000,000

Payment: If you become critically ill and live for 10 days after diagnosis

Over 50s Life Insurance

Affordable over 50s cover that lasts a lifetime.

Age: 50-80 

Cover: £257 to £32,054 (subject to age and premium)

Payment: When you pass away

Free Parent Life Cover

A year’s worth of life cover for parents of children under 4. Absolutely free.

Age: 18-66 with a child under 4 

Cover: £15,000

Payment: If you pass away

Take care of your loved ones with an Aviva Trust

Our Trusts give you more control over who your money goes to once you're gone and will usually be exempt from Inheritance Tax  2

How our claims process works

If your family or loved ones need to make a claim, we’ll make sure the process is as smooth as possible.


Let us know

You can make a claim online or over the phone.

Call us on 0800 015 1142 3 (from the UK) or make a claim using our online form.


Expert review

Our team of experts will review your claim and contact you if they need any more information (eg a death certificate or medical information).


Paying your claim

If agreed, we'll make the claim payment within 5 working days of our decision.


Contact us

Still need help? Give us a call.

0800 068 5549

Monday to Friday: 8:00 20:00

Saturday: 9:00 17:00

Sunday: 10:00 16:00