Welcome to your investment knowledge hub
The world of investing is an exciting one to explore. But there can be a lot to take in, especially if you're new to investing or have only dabbled so far. That's why we put these easy-to-understand guides together. You'll find everything you need to know, all in one handy place. The more you know, the better equipped you'll be to make your money work harder. Remember, investments can rise and fall in value. You could get back less than you put in.
You can help create a better world
Take your opportunity to make a profit and change the world for the better, with our range of responsible investment funds. You can invest in funds with environmental, social and governance (ESG) factored-in, and funds targeting particular sustainable goals.
Read our articles below to get started, and then head over to our responsible investment options.
What is ESG investing?Environment, social and governance (ESG) investing is on the rise. What key things do you need to know to growing your money sustainably?
How to secure financial freedom and save the planet
The world of investing is changing and the under-30s are taking their piece of the pie. Can investing in ethical businesses offer good returns?
Learn the basics
If you're new to the world of investing, start here.
What is investing?Find out how you could make your money work smarter with our easy-to-understand guide.
Am I financially ready to invest?You might think you don’t have enough money to start investing, but you may be closer than you think.
These useful online tools can help you plan your investments.
Find out how much your investments could be worth in the future with different amounts, time frames and risk levels.
This tool can help you work out your attitude to investment risk in just 8 simple questions.
Develop your knowledge
Want to build on what you already know? Take a look at our advanced guides and take your knowledge to the next level.
What is ethical investing?
Profit with purpose is no longer a pipe-dream for ethical investors.
Ready to invest?
We have a range of investment accounts to suit your needs.
Keeping calm when stock markets fluctuate
Aviva's Head of Savings and Retirement, Alistair McQueen, explains what to do with your investments in times of market volatility.
How to combine finances as a couple
Talking about money is often awkward in relationships, and one big decision for couples can be whether and how to combine their finances.
Why having emergency savings is important and how to start
Find out how much you should save, where to keep your savings and how else you can protect yourself financially.
‘You’re too young to invest’ and other limiting beliefs you shouldn't listen to
Read some of the most common misconceptions about investing and why you should ignore them.
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This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.
If you’re unsure about investing and need advice, have a chat with our Advice Support Team who will put you in touch with a financial adviser. Call us on 0800 092 8215 or visit aviva.co.uk/advice.Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.