Investment products

Make your money work harder

What is investing?

If you invest your money, you’re putting it into an investment fund – something that could help it increase in value. But, you’re also at risk of getting back less than the amount you put in, because the value of an investment fund isn’t fixed – it goes up and down with  with the financial markets.

First-time investor? Choosing the right investment fund can be tricky – but the investment products we offer are designed to be simple, by cutting out jargon and hidden fees, so you can understand the pros and cons and make informed decisions.  Remember, investments can go down in value as well as up, so you could get back less than you invest.

Wealthify. The simple option.

Wealthify is the newest member of the Aviva family, offering ISAs and general investment accounts in a remarkably simple way. They offer a range of investment options for you – from cautious to adventurous - then they  will build and manage your plan for you. 

Other ways to invest

Looking for a broader range of investment options and to select your own funds? Our Aviva Stocks & Shares ISA and Investment Account might be more what you're looking for, offering a range of funds for you to choose from.

Aviva Stocks & Shares ISA

Make the most of your money by investing with our tax-efficient Stocks & Shares ISA.

Aviva Investment Account

Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.

Transfer your investments

Our straightforward process makes transferring your ISAs and investments to us simple and straightforward.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 08:00 – 17:00

Saturday: 08:30 – 12:00

Need help with Wealthify?

0800 802 1800

Monday to Friday: 08:00 – 18:30

1 For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free

We will always adhere to our 'best execution practices' as set out in our latest Order execution policy. What's more we also have a policy to prevent conflicts of interest that might affect your investment. And if there's ever one we can't prevent we promise to let you know.