Investing with us
In an era of low interest rates with no end in sight, investing could be a good way to make your money work harder and help you reach your financial goals – whatever they might be.
At Aviva, we’ve been supporting people through life’s financial challenges and opportunities for over 320 years. So if you’re looking to get started, why not see if Aviva has an option that works for you?
Of course, the value of your investment could go down as well as up, meaning you could get back less than you invested.
Invest in a stocks and shares ISA
With an annual limit of £20,000 in the 2020/21 tax year, a stocks and shares ISA could be a great place to start.
You can manage your account online and track performance 24/7. And you can make changes to how you are invested and withdraw your money without notice or penalties.
Our ISA comes with a simple fee – all details can be found when you explore the options below.
Explore Aviva Stocks & Share ISA
Our ISA gives you control over where to invest your money:
- Pick from ready-made funds, our experts’ shortlist or from our full fund range
- Research funds online and switch between them anytime, at no extra charge
Other ways to invest
Looking for something else? Here are a few more ways you can invest with us.
Aviva Investment Account
Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.
Set your risk level and let the experts at our partner Wealthify do all the hard work for you.
Wealthify Junior ISA
Invest on a child’s behalf with a Wealthify Junior ISA and help kick-start their financial future.
Our investment bond gives you the potential to benefit from stock market growth. You can invest for growth, income or a combination of both.
Looking for help? We’re always here if you need us.
Already got a long-term investment with us?
Find out how your investment is performing with data from our fund centre. Explore daily prices, fund performance and more details. The Fund Centre is for information purposes only, and not intended to provide investment advice.
Investment Knowledge Hub
Want to know more about investing before you get started? You can learn the basics and more in our Investment Knowledge Hub.
A quick guide to investment asset classes
What do you see when you think of an ‘investor’? It’s easy to visualise a well-heeled person in a sharp suit clutching a financial newspaper, but the truth is very different.
Discover the tax-efficient junior ISA (JISA)
We all want our children to have the best start in life, with a Junior ISA, they can look forward to a cash sum at 18 and a brighter future. Find out more here.
How do ISAs work?
Our guide to how ISAs work, your annual allowance and the types of ISA to choose from.
Don’t lose your ISA allowance
Your ISA allowance is 'use-it-or lose-it'. Find out how to make the most of your 2019-20 allowance.
Am I financially ready to invest?
You might think you don’t have enough money to start investing, but you may be closer than you think.
How to make the most of your investments
Explore six things we think every investor should be doing.
Ways to save money for your children
Find out the difference between opening Junior ISAs and using your own ISA allowance.
What is investing?
Find out how you could make your money work smarter with our easy-to-understand guide.
How do we pick our Experts' shortlist investment funds?
Learn how we pick our Expert shortlist investment funds.
Capital gains tax explained
Capital gains tax may apply to the profit when you sell a capital asset you own that’s increased in value. Find out how this could impact you.
Risks and rewards of investing
Our guide to the pros and cons of different types of investments.
How to invest money in your 50s
Our guide to reviewing your investments as you think about retirement.
Am I ready to invest?
Our guide to getting started in the world of investments.
How to invest money in your 30s
Looking at your investments as you take the next step of your working life.
How to invest money in your 20s
Top tips for saving and investing if you're at the start of your working life.
How to invest money in your 60s
Tips for managing your investments if you're thinking of retiring.
We're sorry but we're unable to take your call right now. Due to the coronavirus outbreak, we’ve decided to close our offices to ensure the wellbeing of our employees. If you need help and support, please email us and we’ll get back to you as soon as we can. Our operators will be working during the following times:
Monday to Friday: 8:00am - 6.30pm
Saturday: 8:30am - 12:00pm
Need help with Wealthify?
Monday to Friday: 8:00am – 6:30pm
Saturday: 9:00am – 12:30pm
For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.
This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.
Aviva UK Digital Limited acts as an introducer to Aviva Wrap UK Limited for Aviva Stocks & Shares ISAs and Aviva Investment Accounts. Aviva UK Digital Limited also acts as an introducer to Wealthify Limited for Wealthify ISA and General Investment Accounts. Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.
Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.
Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.
Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.
The Shareholder Rights Directive II (SRD II) is a European Union (EU) Directive which came into force on 10 June 2019. One of the aims of the Directive is to promote effective stewardship and long-term investment decision-making amongst regulated financial services firms. Within the UK, the Financial Conduct Authority (“FCA”) has set out how it intends to implement this Directive within its Policy Statement – PS19/13. At Aviva UK Insurance, as a responsible investor, we are committed to ensuring good investment practises for our underlying investments, and the Investment Managers we appoint. Aviva Investors, which is Aviva UK Insurance’s primary investment manager and a part of the Aviva Group, manages investments in line with its Stewardship Statement which can be found here: https://www.avivainvestors.com/en-gb/about/responsible-investment/ , along with details of its voting record. We are currently developing our engagement policy and we will continue to provide information on this initiative as this work progresses during 2019.