Investments
Get closer to your financial goals
Make your money work harder
We believe investing should be for everyone. That’s why our investment products are easy-to-use and jargon-free with clear, simple fees.
So it doesn’t matter if you’re a first-time investor or someone with a little more experience. See how you can take a step towards your goals by investing with us.
Remember: investments can go down in value as well as up and you could get back less than you invest.
Invest in a Stocks & Shares ISA
With the new tax year now here, it's great time to make the most of your ISA allowance. We have 2 options to choose from - both let you invest with ease, whatever your experience - the difference comes down to how much control you'd like.
Option 1 - Managed by experts
Put your money in good hands with a Wealthify Stocks & Shares ISA
- Just pick your style of investing, from cautious to adventurous
- Then Wealthify's investment team will build and manage your ISA for you
- Check your progress 24/7
Option 2 - Managed by you
Have as much choice as you like with an Aviva Stocks & Shares ISA
- Choose your investments from a shortlist of funds, or our full range
- Manage and update your investments simply online
- Check your progress 24/7
Other ways to invest
Looking for something else? Here are a few more ways you can invest with us.
Wealthify Junior ISA
Invest on a child’s behalf with a Wealthify Junior ISA and help kick-start their financial future.
Aviva Pension
Save smartly with our individual, self-invested pension. You choose how your money's invested, manage everything online and get valuable benefits from the taxman. It all adds up.
Aviva Investment Account
Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.Additional support
Looking for help? We’re always here if you need us.
Learn more about investing
Not sure if you should invest your money? Take a look at our investment news and guides.
22 Mar 2019
Give your kids a financial head start, whatever their age
We can’t all hand over a deposit, but there are some easy ways you can help them, whatever their age.
Here to help
20 Mar 2019
The UK's attitude to investing
Do you feel you don’t really understand investing and things like that? Well, if you do, don’t worry. You’re not alone.
Our attitude to investing
3 Dec 2018
Brexit and your investments
The dos and don'ts on how to manage your investments in uncertain times.
Read our dos, don'ts and tips
23 Jan 2018
Investing for beginners
Our guide to getting started in the world of investments.
Investing for beginners
15 Jan 2019
Meet the women investors
Looking to invest? Hear from 2 female investors why it’s time to start investing – and how to manage your funds like a pro.
Why invest?
23 Jan 2018
Risks and rewards of investing
Our guide to the pros and cons of different types of investments.
Learn about investing
20 Mar 2019
5 ISA questions answered
Our Head of Savings and Retirement, Alistair McQueen, answers the 5 ISA questions he gets asked the most.
Top 5 ISA questions
20 Mar 2019
The potential benefits of a stocks and shares ISA
Learn more about the ISA that could help beat inflation.
Explore the benefits
23 Jan 2018
How to invest money in your 20s
Top tips for saving and investing if you're at the start of your working life.
Investing in your 20s
23 Jan 2018
How to invest money in your 30s
Looking at your investments as you take the next step of your working life.
Investing in your 30s
23 Jan 2018
How to invest money in your 40s
Tips for managing your money as your career and family grow.
Investing in your 40s
23 Jan 2018
How to invest money in your 50s
Our guide to reviewing your investments as you think about retirement.
Investing in your 50s
23 Jan 2018
How to invest money in your 60s
Tips for managing your investments if you're thinking of retiring.
Investing and retirement
Contact us
Need help with Wealthify?
Monday to Friday: 8:00 – 18:30
For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.
The value of your investment can go down as well as up and you could get back less than you paid in. This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.
Aviva UK Digital Limited acts as an introducer to Aviva Wrap UK Limited for Aviva Stocks & Shares ISAs and Wealthify Limited for ISA and General Investment Accounts. Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.
Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.
Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.
Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.