Investments

Get closer to your financial goals

Make your money work harder

We believe investing should be for everyone. That’s why our investment products are easy-to-use and jargon-free with clear, simple fees.

So it doesn’t matter if you’re a first-time investor or someone with a little more experience. See how you can take a step towards your goals by investing with us.

Remember: investments can go down in value as well as up and you could get back less than you invest.

Stocks & Shares ISAs

Looking for an ISA? We’ve got options to suit all experience levels. You can invest up to £20,000 each year, and it's tax-efficient too.

Have it managed for you

Looking for an ISA without the hard work? With a Wealthify Stocks & Shares ISA you can sit back and let their investment team build and manage your plan.

  • An investment team will manage your ISA for you
  • Decide what type of investor you want to be, from cautious to adventurous
  • Track your investments 24/7

Manage it yourself

Have as much choice as you like – with the Aviva Stocks & Shares ISA choose from a shortlist of funds, or select your own from our full range.

  • Create your own investment portfolio
  • Track and manage your investments online
  • Track your investments 24/7

Other ways to invest

Looking for something else? Here are a few more ways you can invest with us.

Wealthify Junior ISA

Invest on a child’s behalf with a Wealthify Junior ISA and help kick-start their financial future.

Aviva Pension

Save smartly with our individual, self-invested pension. You choose how your money's invested, manage everything online and get valuable benefits from the taxman. It all adds up.

Explore our Pension

Aviva Investment Account

Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 8:00 – 18:30

Saturday: 8:30 – 12:00

Need help with Wealthify?

0800 802 1800

Monday to Friday: 8:00 – 18:30

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.

The value of your investment can go down as well as up and you could get back less than you paid in. This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.

Aviva UK Digital Limited acts as an introducer to Aviva Wrap UK Limited for Aviva Stocks & Shares ISAs and Wealthify Limited for ISA and General Investment Accounts. Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.

Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.

Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.

Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.