Investments with Aviva

When you’re looking to invest, we’re here to help

Supporting you through the investment journey

We’ve been around for over 320 years, helping people protect what’s important and offering ways to manage their finances. The world may have changed since we started out, but many of our customers' priorities are the same as they’ve always been – like saving today for a better tomorrow.

With interest rates still at record lows, investments might seem more appealing than cash savings right now. And if you’re thinking about investing some of your money, you’ll find what you need with us. We offer different ways to invest, each with different options and risk levels, so that you feel totally comfortable with the investment you’ve made.

What’s more, we offer funds that are put together with responsible investing principles in mind. Helping your money do good in the world, with the opportunity to be rewarded for your efforts too.

Get to grips with investing

If you’ve never invested before, or you feel the need to learn more before you get started, it can seem like there’s lots to consider. We’ve put together the information you need to understand what it’s all about.

Investment Knowledge Hub

Whether you want to learn the basics or you’re a more experienced investor, our articles, videos and tools can help you invest in a way that’s right for you.

Our direct investment service

Our online investment service puts you in control right from the start, for an Aviva Stocks & Shares ISA, an Investment Account or a self-invested Pension. 

  • A simple way to pick funds based on a risk level
  • Explore information on all the funds we offer
  • Plenty of ethical funds to choose from
  • Manage your investments and track progress 24/7 on mobile
  • One simple Aviva charge for all your investment accounts

However you invest, remember that the value of your investment could go down as well as up, meaning you might get back less than you invested.


Which type of investment are you thinking about?

Aviva Stocks & Shares ISA

You can invest up to £20,000 tax-free in the 2020/21 tax year in a stocks and shares ISA. Make changes or take out money whenever you need without notice or penalties.

Investment Account

When you want to invest beyond your ISA limit, you could choose our professionally managed funds, starting with a lump sum or by making monthly payments.

Self-invested personal pension (SIPP)

Build up your retirement income from just £50 a month, pay in a lump sum whenever you want and save more thanks to tax benefits.

Contact us

Still need some help? Give us a call.

0800 285 1088

Monday to Friday: 9:00am – 5:00pm

Saturday and Sunday: Closed

Telephone calls may be monitored and will be recorded and saved for at least five years. Calls to 0800 numbers from UK landlines and mobiles are free.

Alternatively, you can email us and we’ll get back to you as soon as we can.

This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.

Aviva UK Digital Limited acts as an introducer to Aviva Wrap UK Limited for Aviva Stocks & Shares ISAs and Aviva Investment Accounts. Aviva UK Digital Limited also acts as an introducer to Wealthify Limited for Wealthify ISA and General Investment Accounts. Wealthify is part of the Aviva group of companies and is authorised and regulated by the Financial Conduct Authority. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.

Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.

Select Investment (Bond) provider: Aviva Life & Pensions UK Limited. Registered in England No. 3253947. Registered office: Aviva, Wellington Row, York, YO90 1WR. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number: 185896.

Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.

Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited.