Investments

Get closer to your financial goals

Investing with us

In an era of low interest rates with no end in sight, investing could be a good way to make your money work harder and help you reach your financial goals – whatever they might be.

At Aviva, we’ve been supporting people through life’s financial challenges and opportunities for over 320 years. So if you’re looking to get started, why not see if Aviva has an option that works for you?

Of course, the value of your investment could go down as well as up, meaning you could get back less than you invested.


Why not start with an ISA?

With an annual limit of £20,000 in the 2019/2020 tax year, a stocks and shares ISA could be a great place to start. We offer two options – both are easy to set up. The difference comes down to how much choice and involvement you want to have.

With both ISAs you can manage your account online and track performance 24/7. You can make changes to how you are invested and withdraw your money without notice or penalties.

The ISAs we offer charge a usage fee – all details can be found when you explore the options below. 

Option 1 - Your money managed for you

We’ve partnered with Wealthify, who will build and manage an investment plan for you.

  • Wealthify offer a range of investment options from cautious to adventurous
  • Get started from as little as £1 and add more when you want

Option 2: Your money managed by you

The Aviva Stocks & Shares ISA lets you choose where to invest:

  • Pick from a small number of ready-made funds, our experts’ shortlist or from our full fund range  
  • Research funds online and switch between them anytime, at no extra charge 

Other ways to invest

Looking for something else? Here are a few more ways you can invest with us.

Wealthify Junior ISA

Invest on a child’s behalf with a Wealthify Junior ISA and help kick-start their financial future.

Aviva Investment Account

Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 8:00am – 6:30pm

Saturday: 8:30am – 12:00pm

Need help with Wealthify?

0800 802 1800

Monday to Friday: 8:00am – 6:30pm

Saturday: 9:00am – 12:30pm

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.

This is not a personal recommendation. If you need a personalised recommendation based on your personal circumstances, you should seek financial advice.

Aviva UK Digital Limited acts as an introducer to Aviva Wrap UK Limited for Aviva Stocks & Shares ISAs and Aviva Investment Accounts. Aviva UK Digital Limited also acts as an introducer to Wealthify Limited for Wealthify ISA and General Investment Accounts. Aviva is a majority shareholder in Wealthify. Wealthify is authorised and regulated by the Financial Conduct Authority. Aviva UK Digital Limited will receive an introductory fee of £50 for successful introduction to Wealthify. The underlying investment management services are provided by Wealthify Limited, not Aviva UK Digital Limited.

Platform provider and ISA Manager: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number 231530.

Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.

Aviva UK Digital Limited and Wealthify Limited are subsidiaries of Aviva Group Holdings Limited which owns more than 10% of their share capital.

The Shareholder Rights Directive II (SRD II) is a European Union (EU) Directive which came into force on 10 June 2019. One of the aims of the Directive is to promote effective stewardship and long-term investment decision-making amongst regulated financial services firms. Within the UK, the Financial Conduct Authority (“FCA”) has set out how it intends to implement this Directive within its Policy Statement – PS19/13. At Aviva UK Insurance, as a responsible investor, we are committed to ensuring good investment practises for our underlying investments, and the Investment Managers we appoint. Aviva Investors, which is Aviva UK Insurance’s primary investment manager and a part of the Aviva Group, manages investments in line with its Stewardship Statement which can be found here: https://www.avivainvestors.com/en-gb/about/responsible-investment/ , along with details of its voting record. We are currently developing our engagement policy and we will continue to provide information on this initiative as this work progresses during 2019.