Investment products
Make your money work harder
What is investing?
If you invest your money, you’re putting it into an investment fund – something that could help it increase in value. But, you’re also at risk of getting back less than the amount you put in, because the value of an investment fund isn’t fixed – it goes up and down with the financial markets.
First-time investor? Choosing the right investment fund can be tricky – but the investment products we offer are designed to be simple, by cutting out jargon and hidden fees, so you can understand the pros and cons and make informed decisions. Remember, investments can go down in value as well as up, so you could get back less than you invest.
Wealthify. The simple option.
Wealthify is the newest member of the Aviva family, offering ISAs and general investment accounts in a remarkably simple way. They offer a range of investment options for you – from cautious to adventurous - then they will build and manage your plan for you.
Other ways to invest
Looking for a broader range of investment options and to select your own funds? Our Aviva Stocks & Shares ISA and Investment Account might be more what you're looking for, offering a range of funds for you to choose from.
Aviva Stocks & Shares ISA
Make the most of your money by investing with our tax-efficient Stocks & Shares ISA.
Aviva Investment Account
Open an Aviva Investment Account and manage your money with our easy-to-use online investment service.
Transfer your investments
Our straightforward process makes transferring your ISAs and investments to us simple and straightforward.Help and support
We're always here to help - if and when you need it.
Learn more about investing
Still not sure if you should invest your money? Take a look at our investment guides.
23 Jan 2018
Investing for beginners
Our guide to getting started in the world of investments.
Investing for beginners
23 Jan 2018
Risks and rewards of investing
Our guide to the pros and cons of different types of investments.
Learn about investing
23 Jan 2018
How to invest money in your 20s
Top tips for saving and investing if you're at the start of your working life.
Investing in your 20s
23 Jan 2018
How to invest money in your 30s
Looking at your investments as you take the next step of your working life.
Investing in your 30s
23 Jan 2018
How to invest money in your 40s
Tips for managing your money as your career and family grow.
Investing in your 40s
23 Jan 2018
How to invest money in your 50s
Our guide to reviewing your investments as you think about retirement.
Investing in your 50s
23 Jan 2018
How to invest money in your 60s
Tips for managing your investments if you're thinking of retiring.
Investing and retirement
Contact us
Need help with Wealthify?
Monday to Friday: 8:00 – 18:30
1 For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free
2 We will always adhere to our 'best execution practices' as set out in our latest Order execution policy. What's more we also have a policy to prevent conflicts of interest that might affect your investment. And if there's ever one we can't prevent we promise to let you know.