Our financial advice service
Whether you’re saving for the future or considering your options at retirement, you want to be sure you're making the right choices. That’s where financial advice comes in – and our team can help you on your way.
First meeting free
Your first meeting is free, with no obligation to carry on with our service
Advice you can trust
Help from qualified, experienced advisers
We’ll keep in touch to make sure the plans put in place are still right for you
Our support team will only recommend you speak to an Aviva financial adviser if they think you’ll benefit from our retirement planning products and services.
If not, we’ll suggest sources of independent advice to help you make your own financial decisions.
Your financial advice stories
You don’t have to make financial decisions alone. Here are some examples of how we helped people achieve their financial goals.
Personalised retirement advice
When Ron called us to talk about his retirement income options, he wasn't sure what to expect. But after speaking to our financial adviser, Shazna, he immediately felt at ease. Shazna carefully went through the advice process with Ron, and kept in touch with him on a regular basis to review his personalised advice 1.
Simple and jargon-free explanations
Valerie knew she needed support understanding her options for using her pension money, but couldn’t find anyone to help. Her brother had used Aviva Financial Advice, so she gave us a call. Martyn, our adviser, made sure he walked her through all of her options. He explained everything clearly, eased her concerns and gave her the help she needed 1.
Meet some of our Aviva financial advisers
Watch these two short videos to get to know some of our financial advisers a little better.
My name's Katrina Wood, I live in Bradford. I've lived in Yorkshire most of my life and always worked in Yorkshire.
My hobbies were here in the theatre, and I've probably done this most of my life - a dancer from 3 years old. I've done quite a few bits of extra work on TV, so in the north you have to do Coronation Street and Emmerdale, that's a given, and Frost was filmed around here, so I've worked with David Jason.
When I left school I didn't really have any plans as to what I wanted to do. It was very much I'd kept my options open and I sort of tumbled into banking. But then at some point during that stage we had to go into the exams relating to financial advice and suddenly things started to change. I discovered that that was the right path for me. I enjoyed what I did, I enjoyed helping customers and then 1995 I became a full-time financial adviser.
So, often, your job is helping people solve a lot of their life, and the finances sit around it. There's really nothing more rewarding than when you know you've left the house and you've taken a burden off the customer's shoulders.
So for anyone who's thinking about financial advice, go out and start doing your research on it to start with. The worst thing you can do is not do anything, so speak to a few people, and I would say your first starting point is deal with a person that you feel comfortable with, but also a company that's either been recommended to you or that you know about and trust.
A big area that we deal a lot in at the moment is with retirement - and helping people get to retirement - but also accessing their money so that they can enjoy their retirement. And one of the big things that we help people establish is what sort of things that they want to do in retirement and how we're going to be able to get them there to be able to enjoy it.
Whether it's sitting in a theatre, or taking part in a golfing match, or going on your holidays. We're retired a long time - we work hard, we work long, but equally, people are living longer and it's a happier place if you're doing things you want to do.
My name’s Simon and I’m from Bristol. I’ve lived here virtually all my life, although I was actually born in Middlesex. But I moved here when I was 4, so I’m more or less a Bristolian.
So I’m married and I’ve got two boys as well as an older daughter. I also play hockey and have done for around 30 years – hence the location. I give up a lot of time to it, including umpiring. But more importantly, I coach junior and adult hockey – meaning I’m giving back to a sport that I’ve enjoyed all my life.
Did I always want to be a financial adviser? No. I sort of fell into the industry when I was 18, working in administration for financial services. I worked through lots of different areas and departments doing all sorts of different things. Around 12 years ago, I quite fancied a new challenge, so I went to work for a bank as a trainee financial adviser.
I really enjoy being a financial adviser because of the support I can provide to my customers. They’ve asked us for help because they’re stuck with certain issues. And it’s a really good feeling to leave a customer’s house knowing you’ve given them something that’s going to help them with their lifestyle. It’s going to give them financial security and at least point them in the right direction. To know I’ve assisted them in some way is a really good feeling to leave with.
Financial advice is important because most people don’t actually think about it until it’s too late. So we need to educate people to plan for their futures as early as possible. I’d say to people to go with someone that’s recommended – go with a trustworthy and something you believe in with a good reputation.
I really enjoy being a financial adviser because it’s all about support and providing assistance to customers. And that’s no different to providing support and assistance to my kids at hockey coaching,
OK, I’ve got a few drills to sort out now, so I’d better be off.
What our financial advice service offers
We’re here to help. You don’t need to be an Aviva customer to ask us for advice.
- First meeting free
Your first meeting is free, with no obligation to carry on if you feel it’s not for you. But if you do decide to go ahead, we’ll explain what our service includes, plus the charges for our advice so you’ll always know the maximum it will cost
- Specialist retirement advice
We have over 70 Aviva financial advisers who can give you pensions and retirement advice. If you’re looking for other types of financial advice, our support team can put you in touch with one of our carefully selected advice partners.
- Your needs, our priority
Our adviser will give you the time you need to make any financial decisions because it’s important you feel happy you’re doing the right thing with your money.
- Advice you can trust
Our advisers are highly qualified and experienced, so you can relax knowing you’ve received a financial solution from a brand you can trust
- Advice for everyone
Our advice team is accessible to all - and if we can’t help with your particular situation, we can point you in the right direction
- Continued support
Your circumstances can change over time, so if you choose our annual review service, we can help to make sure your financial plans continue to meet your needs.
Things to remember
There are some things to consider when thinking about using our financial advice service.
- Any recommendations made by an Aviva Financial Advice adviser will be for Aviva’s products and services only
- If you’d like independent advice, we can refer you to one of our financial advice partners
Read our guide
Our easy-to-understand guide helps explain financial advice.
More ways to get support
Take a look at some other sources of help and guidance.
If you’re aged 50 or over, Pension Wise offers free and impartial government advice about your defined contribution pension options. You can get help on the Pension Wise website, over the phone or face to face.
Money Advice Service
Set up by the government, the Money Advice Service provides free and impartial money advice.
If you’re 60 or over and on an income of less than £20,000 per year, Tax help can provide you with free independent and expert help and advice on any personal tax problems you may have.
Take a look at our latest news and guides.
18 May 2018
How to use your home to fund your retirement
Find out if downsizing, taking in a lodger or equity release could help to pay for the retirement you have planned.
17 May 2018
Budgeting for retirement
Four lifestyle changes to prevent your pension pot draining.
14 May 2018
What if I need care?
There are different options if you need long term care when you retire. Take a look to consider how much they might cost.
14 May 2018
How dividend income is taxed
Find out how to make the best use of your your investments by understanding how the annual allowance works and how share income is taxed
18 Apr 2018
What is a pension?
Find out about the different types of pension and how they can help you enjoy a happy and secure retirement.
16 Apr 2018
Your Friends Life pension questions answered
Friends Life is now part of the Aviva group. Find out how this affects your Friends Life pension.
5 Mar 2018
Choosing a destination: cost of living, buying a property and healthcare.
1 Mar 2018
The costs of retiring abroad
We’ve compared the cost of living in the 3 top European destinations for UK retirees.
25 Feb 2018
Housing options for retirement
Plan now so you can afford the right accommodation for every stage of your life.
11 Feb 2018
How long will your retirement be?
Estimate the length of your retirement so that you can make the right preparations for the life you want to have when you stop working.
6 Feb 2018
When do annuities make sense?
Annuities can provide a stable income for your retirement, but they aren’t the only option. Find out if they’re the right choice for you.
21 Jan 2018
How the State Pension works
Understand when you can claim the State Pension and how much it’s likely to be to start planning for a secure and happy retirement.
17 Jan 2018
How much should you pay into your pension?
Get some help working out how much you need to pay into your pension to help you achieve the retirement lifestyle you want.
11 Jan 2018
Retirement and divorce
If your relationship ends in divorce or annulment, your retirement savings can be shared or split. Take a look at what this could mean for you.
10 Jan 2018
Can't afford to retire?
Find out how you could fix gaps in your retirement finances to give you the security and certainty you want.
7 Jan 2018
What to do after someone dies
Find out what you need to do in the days and weeks following a death, as well as some longer-term considerations.
Still need help? Give us a call
Monday to Friday: 9:00 18:00
1 Examples shared with customers' permission.
For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of five years. Calls to 0800 numbers from UK landlines and mobiles are free.