Aviva Financial Advice

Rated 4.6 out of 5 in our 2019 survey
Call us on 0800 092 3107*

Book a call back Download our guide

Your retirement – we’re here to help

Confused about how to plan for your retirement? You’re not alone – everyone approaching retirement has more pension options to choose from than ever before. That’s why thousands of people come to Aviva Financial Advice for help.

To keep things simple, our financial advisers can build a personalised retirement plan for you, including advice on Aviva pensions, annuities, income drawdown and more. You don’t need to be one of our customers to call for advice – we’re here to help everyone.

We also offer advice on defined benefit pensions, sometimes called Final Salary pensions. See our defined benefit page for more information.

Get a personalised plan

Your very own retirement plan to get the income you need for when you want to retire

Make an informed decision

Review your pensions to see if you should combine them

Your own retirement strategy

A personalised investment plan that suits your attitude to risk

Just so you know, our financial advisers can only recommend Aviva products and services.

How our advice works

Step 1

Contact us

You call us, book a call back or fill in our email form to find out if financial advice could help you. We’ll either set up a meeting or refer you to a trusted partner instead.

Step 2

Talk to us

An adviser meets you at no cost and no obligation to chat about your financial situation and goals. If they think our advice could help you, they’ll go over the charges before you choose to proceed or not.

Step 3

Get your plan

Your adviser gives you a recommendation which lays out your best retirement options, based on your needs. You can also choose our annual review service to stay on top of your plans.

Learn more about our service

Call us, meet your adviser and ask the questions most important to you. Find out how it all works in our short video.

What makes our advice different

  • Clear and transparent costs with no surprise charges
  • Our advisers are based up and down the country, so they’re never far if you want to meet them in person
  • Online, over the phone or in person – meet your adviser however you want 
  • You can ask to meet a man or woman where possible, so you feel comfortable with who you’re talking to
  • Your plan takes into account how much you’re willing to risk your money on investments
  • Save time calculating how you’ll afford the retirement you want – get us to do the hard work instead

How much does our financial advice cost?

You won’t pay a penny until you ask your adviser to go ahead and build your personalised retirement plan. And you don’t need a minimum amount in your pension before you can call us for help.

Your first charge for a plan will be 2.5% of your pension pot, capped at a maximum of £5,000. 

Here’s how much you’d pay on a £100,000 pension: 

Pension pot (£100,000) Initial charge (2.5%) You pay (£2,500)

You can also choose our annual review service to stay on track of your retirement plans and make changes where necessary. A yearly review costs 0.45% of your pension pot, capped at £2,200.

Here’s how much you’d pay on a pension pot worth £100,000 for the year:

Pension pot (£100,000) Yearly charge (0.45%) You pay (£37.50) Annual charge (£450)

To keep things simple, we’ll take the advice charge from your existing pension rather than your bank account where possible. 

Our advisers aren’t incentivised on how many customers they sign up to our service. Their only goal is to make sure you take the best retirement product and services to suit your future goals. If your adviser doesn’t think our advice will be of any value to you, they’ll let you know – you’ll be under no obligation to take things any further.

What our customers say

Customers rated Aviva Financial Advice 4.6 out of 5 in our 2019 customer survey. And 92% of customers said they would recommend the advice service to their friends and family. Here’s what some of them have to say about our advice:

Mr Graham

It was reassuring to talk with someone who you felt had your best interest at heart

Robert Brown

The advice I got allowed me to make better, more informed decisions

Linda Vickery

Aviva took away a lot of the misunderstanding we had with our policies and explained exactly what could be done with each one and the options…Our financial adviser was very helpful and patient. He explained everything clearly and took away the worry and concerns we had. We would definitely recommend Aviva as they have helped us so much and we can now look forward to our retirement.

Mr Mundy

My Aviva Financial Advice Adviser was very good and informative…he explained everything clearly, he asked the right questions and was very good without being patronising if I didn’t understand anything. He didn’t use jargon, and it was easy to understand and came across really well.

Learn more about financial advice

Want to learn more about financial advice and how it works? 

Speak to us for free

Call us now, book a call back for later or email us instead. We’ll take a look at your situation and let you know if our financial advice could help you.

Call us on:

0800 092 3107*

*Monday to Friday 9am - 5pm

For our joint protection, telephone calls may be recorded and/or monitored and will be saved for a minimum of 5 years. Calls to 0800 numbers from UK landlines and mobiles are free.

Want to reach us outside of office hours?

Email us

Want free help instead?

If you’re not ready to pay for a personalised retirement plan, we can offer you free pension guidance instead. Our experts will take you through your full range of options, for free.

Retirement articles

Read up on our impartial help articles.