Driving as empty nesters

Driving as empty nesters

Profile: Parents with children who have left home

Average age: 59

Average income: £31k

Average number of cars owned: 7

Priorities: 43% of empty nesters consider the model of the car to be a priority. 20% focus on the car’s looks and design and 19% place high importance on the brand.  

Needs and wants

When your family have flown the nest for good, you’ll have the freedom of being able to choose a car for pleasure over practicality. With your children no longer financially dependent on you, you may also have the luxury of spending a little extra.


Suggested car: Mercedes-Benz CLS 400 Coupe

The CLS Coupe has a sporty, classic design, and you’ll be able to enjoy luxuries such as heated seats and a multimedia navigation system. With a powerful engine and advanced suspension and steering, your car will move effortlessly on the road. If your family does decide to come for a visit, there’s still room for you to all enjoy a day out in comfort. 


Did you know?

The CLS 400 Coupe can accelerate from 0-62 mph in 5.3 seconds, and has a top speed of 155 mph.


You could also try a…

Jaguar XE. Provides high quality design coupled with leading technology to maximize your driving experience.


Quick tip

If you’ve spent a little extra and you’re no longer driving children around, you’ll probably want to make sure your car stays in pristine condition. When cleaning your car, always make sure you work your way from top to bottom. Regularly applying wax will also help to protect the paint.





Please note all cars mentioned are suggestions only – these are based on the needs and wants identified for each life stage from a survey conducted by Aviva on 2000 car drivers in Sept 2015. All the percentages quoted within the ’priorities’ mentioned for each car life stage group are taken from the Aviva Survey, as above.

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