New parents on the road

New parents on the road

Profile: New Parents

Average age: 32

Average income: £41k

Average number of cars owned: 3

Priorities: 43% of new parents consider safety as priority, 31% place comfort as a priority, and 26% prioritise having sufficient space, such as boot size.

Needs and wants

With a baby or young child, your main priority when choosing a car will be safety. The law outlines that all children must travel in a child seat until they’re 135cm tall or 12 years old (whichever they reach first). So the car must be able to securely fit a child seat, whilst also offering a spacious boot to easily transport your pushchair around.


Suggested car: Ford Mondeo

The Ford Mondeo is practical, roomy, and most importantly very safe, with a 5* Euro NCAP rating^. This car includes a range of innovative safety features, such as rear inflatable seatbelts, to help ensure your little one is out of harm’s way. With five doors, you’ll be able to move your car seats in and out with ease, and it’s also got a large, buggy-friendly boot. 


Did you know?

Henry Ford, founder of the Ford Motor Company once famously said: “Whether you think you can, or you think you can’t – you’re right.”

You could also try a…

Honda CR-V. Comes with fold flat seats for extra space, a generous boot capacity and a 5* Euro NCAP rating^. 


Quick tip

To help keep your baby safe and comfortable, it’s important to correctly install their car seat. Ask for advice about the most appropriate seat to buy, and request a demonstration to learn how to properly fit it in your car.



^European New Car Assessment Programme (Euro NCAP) provides consumers with an independent assessment of the safety level of the most popular cars sold in Europe. 

Please note all cars mentioned are suggestions only – these are based on the needs and wants identified for each life stage from a survey conducted by Aviva on 2000 car drivers in Sept 2015. All the percentages quoted within the ’priorities’ mentioned for each car life stage group are taken from the Aviva Survey, as above.

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