We protect your personal data
We protect your personal data 
We don't sell your personal data 
We use personal data to continually improve the products and services we offer you 
We don’t sell your personal data
We don't sell your personal data to anyone.
We sometimes share your personal data with other companies, including so we can provide you with the products and services that you want from Aviva, for example:
- To give you an easier motor insurance quotation, we share your car registration number with a data provider who helps us identify your car make and model.
- To provide you with home emergency services, we share your data with a company who can provide this service when you need it.
- To comply with our legal obligations.
How we use personal data
We use your personal data for a number of purposes, including to understand your risks, offer you products to meet your needs, and improve the products and services we offer you. The benefits of Aviva using your personal data include:
- Giving you a quote or settling a claim as quickly and easily as possible
- Ensuring your product or cover meets your specific needs, such as insuring a specific item which you need to protect
- Giving you control of where your pension savings are invested, according to your circumstances (including the time until your planned retirement date)
- Setting insurance prices by understanding you, like knowing whether you smoke, helps us set appropriate life insurance premiums
For more information about how we collect, use and share your personal data, please see our full privacy policy. We will use your personal data to send you details of special offers and products we think would be useful to you. But if you’d like to hear more or less from us, you can change your marketing preferences in MyAviva (if you’re registered) or by contacting us.
How to manage your preferences
We may use your personal data to send you details of special offers and products we think would be useful to you. But if you’d like to hear more or less from us, you can change your marketing preferences in MyAviva. If you're not registered, you can register here.
Alternatively, please visit our contact us page to find out how best to get in touch.
More information
Privacy Policies
For more information about how we collect, use and share your personal data, please see our full Privacy Policy.
Data subject access request
You can request to see the personal data we hold about you, and correct any of the details if you need to.