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Life Cover

Help protect your family and give yourself peace of mind with life insurance from Aviva.

When the unexpected happens, we know that you want peace of mind

Video transcript

Jane's story

Featuring Aviva customer Jane Swann and her children, Emma and Jack

Filmed in July 2011

Two and a half years ago, me and my husband separated. So I was remortgaging the house into my name, so I got a new quote for life and critical illness cover.

It was £45 a month, which I thought was a bit of a big chunk out of my monthly income, but, trying to think sensibly – two kids under the age of 12 – I thought it was the most sensible idea to take the policy out.

August last year, I took ill and I was rushed into hospital. After a couple of scans they said that I had a growth on my ovary. But they did seem to think that it was benign.

Came home, went back two weeks later for my results, and was given the devastating news that it was cancer. It was the most shocking news – I’ve ever, ever had. Devastating.

My mum and dad was with me, I couldn’t look at my mum and dad in the face, and then… and then I was asked a question by the Macmillan nurses about… about my kids … they wanted to know how old they was, and I just burst into tears again, kept thinking, ‘Oh my God, what am I going to tell the kids?’ … it… it …. it was just devastating. That day, I just went home and I… I cried, I cried like I’ve never cried before and I cried for the whole of the day.

And all of a sudden it dawned on me, I’ve got critical illness cover with my mortgage. So I phoned Aviva, went through all the details with them, they said they would get someone to give me call me back and because of the nature of the cancer, they wanted to know if I would prefer to speak to a woman, which I said I would.

So they said that they’d call me back at 1 o’clock that day. Bang on one o’clock, they rang me. I spoke to a really nice girl. Asked me a few questions, asked for my consultant’s details and they said that the next stage now would be for them to write to my consultant.

They always told me when they was going to ring me, and they always did call me, well, y’know, when they said that they would. They were absolutely fantastic. And it took six weeks for it all to go through from start to finish.

I got all the money, and decided – right, I’ve got all this money now, I want to go and blow it all, but decided: big lump sum off the mortgage, bought myself a brand new car, I’m taking the kids on holiday – we’re having a family holiday this year. We haven’t had one for a couple of years now, so we’re going to have a great family holiday … and I’m looking forward to it very much with the kids.

I’ve spoken to quite a few people, since this has happened to me, and I’m amazed at the amount of people that don’t have critical illness cover.

You just don’t know what’s round the corner. I’ve got no family history, and when it … when it did happen to me, it was the biggest shock.

Critical illness cover

It can happen to anyone at any time. And when life throws you a curveball, it’s easy to feel anxious about how you’ll cope. But with our Critical Illness Plan, you can help protect yourself and your family from the financial repercussions of a range of serious illnesses.

Reached a milestone? We’re on hand to help

Starting a family is an exciting time, but also one when there’s a lot more to think about. And when you reach your 50s, you might want to think about leaving something for your family when you’re gone. It pays to be prepared – and luckily we’ve got options for both scenarios.

Free Parent Life Cover

If you’re the parent of a child under the age of four, we’ll give you £15,000 free life insurance for one year to help you on your way to protecting your growing family.

Over 50s life insurance

Aged 50 to 80 and a UK resident? Our Guaranteed Lifelong Protection plan covers you from just £7 a month. Apply online or by telephone and get a £50 M&S voucher after your 4th monthly payment. Offer details

Make the right decision for you

Not sure where to start? Our tools, guides and calculators are here to help you make an informed decision.

Life insurance calculator

Work out how much cover you might need with our life insurance calculator. It also helps you see how much money your loved ones may need to get by without you, and how much is needed to pay off any debts you have.

Family Life

When your family grows, your finances need to focus on different areas. Our guides and tools are here to help you get everything in order, so you can concentrate on your loved ones.

Compare our life cover products

Choosing a life insurance policy can be tough when there are so many different options. So to make it easy for you, we’ve put together this handy table to show you what each policy does and doesn’t cover.

Contact us and manage your policies

Need to speak to us?

If you have any questions, queries, or you’d just like to know more about our Life Insurance Plan and Critical Illness Plan, get in touch with us and we’ll be happy to help.

Call us on 0800 068 6800

Monday to Friday 8.00am – 8.00pm
Saturday 9.00am – 5.00pm
Sunday and bank holidays 10.00am – 4.00pm

For our joint protection, calls may be monitored and/or recorded.

Make a claim

Here for when you need us.

Claiming on a life insurance policy can feel daunting – especially when you’re already going through a difficult time. Tell us what kind of claim you want to make and we’ll help you through each and every step.


With MyAviva, you can:

  • Check the amount of cover you have
  • Access great offers and discounts on other Aviva products

All online and in one convenient place.

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